Today we’d like to introduce you to Shawna Havenga.
Shawna, can you briefly walk us through your story – how you started and how you got to where you are today.
I’ve always been in love with both nature and design. I started floral designing as a hobby and posted an add on craigslist offering cheaper floral services in order to build a portfolio. I invested a lot of my own money in order to have portfolio worthy jobs and it eventually paid off.
I started a company and entered a partnership, it was incredibly successful but didn’t feel quite like a true reflection of me. Just over a year ago I took a huge risk in leaving my old company to start The Wild Dahlia. It was one of the scariest things I’ve ever done but has been the most rewarding. I finally feel like my work, and the brand itself is a reflection of myself, a little out of the box, wild, and different.
We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Absolutely not! The floral industry is stressful, you’re working with perishable products, issues arise that are out of your control. Weather, delivery, colors being off, there are so many elements that we can’t control but at the end of the day you have no choice but to remedy it, it’s the biggest day of your client’s life and their order is in your hands.
Every flower is so different and requires so much delicate care, I’ve learned this through a lot of trial and error.
So, as you know, we’re impressed with The Wild Dahlia – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
The Wild Dahlia is an event-specific floral design company that has become known for really creative designs, wild installations, and most of all big bouquets. Our look is really garden inspired, loose and natural feeling with a heavy incorporation of fresh greenery. I’m beyond proud of the company.
We had an unbelievable year, we were featured in numerous blogs and magazines, including People Magazine which was a big highlight of this past season. I believe our slightly wild style, can do attitude, and relaxed and relatable demeanor really sets us apart. I truly believe there isn’t anything we can’t do.
So, what’s next? Any big plans?
I am so excited about the future of this brand. This wedding season is full of amazing venues and really impressive installations. We set the bar high and I’m excited to raise it even higher this year and really blow our clients away. I have no interest in expanding the brand, I love that I know every client, their date, venue, and order off hand.
Building close relationships with our clients is incredibly important to me so we will be limiting the number of events each season. However, we have a very exciting new business venture that caters to both clients and industry professions and will be announcing it this spring so we are over the moon about that!
- Address: 299 Oak Street Pembroke MA 02358
- Website: thewilddahlia.com
- Phone: 508-524-6942
- Email: email@example.com
- Instagram: wilddahlia_
Ashley Largesse Photography, Ramble Free Hannah Photography, Meredith Jane Photography, Shannon Grant Photography