Today we’d like to introduce you to Sharon Tara.
Thanks for sharing your story with us Sharon. So, let’s start at the beginning and we can move on from there.
My passion for organization began as a child. I would try to convince my friends that cleaning closets was more fun than riding bikes or playing games.
From an early age, I was obsessed with rearranging furniture, organizing bookcases and creating more appealing spaces.
In 2006 a Realtor friend asked for my help with her first million-dollar listing.
Until then, I didn’t even know home staging existed as a profession. After the successful sale of that house and some extensive research on home staging I started my own home staging business. Since then my mission has been to help sellers increase the emotional appeal of their property and sell their homes for the best possible price in the shortest amount of time.
In order to make their property stand out from the competition I show sellers how to present it so it makes a memorable first impression, appears to be well cared for, and appeals to the buyers’ subconscious on an emotional level.
Perceived Value is the key. A home is only worth what a buyer believes it to be worth and I help sellers create the perception of higher value.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
When I first started my business, staging was practically unheard of in New Hampshire, even though it was quite popular in other parts of the country. Sellers, and most agents, in my area had very little knowledge of the concept.
A lack of understanding regarding my services has been one of the greatest challenges.
Even today, after HGTV has brought more awareness to home staging, there is still a lot of confusion. Most people associate staging with high end properties and think it’s only for vacant homes. The truth is that staging benefits all listings, regardless of size and price point.
Another popular misconception about home staging is that it is expensive.
Professional home stagers offer services for every budget. It’s not always easy making people understand that home staging will save them money, and can actually make them money in the long run.
It’s about working smart…putting your effort, time and money into the improvements that will have the best return on investment.
Sharon Tara Transformations – what should we know? What do you guys do best? What sets you apart from the competition?
I specialize in owner occupied properties, offering two-hour Home Staging Consultations.
I start with the exterior of the home, giving suggestions on improving curb appeal. Next is a room-by-room tour of the interior of the home to create a detailed to-do list for the sellers.
Unlike vacant staging where all new furnishings are provided, I transform homes using primarily existing furnishings.
Any physical changes that can be made during my consult are made. Furniture may be re-positioned. Decorative accessories may be re-purposed or suggestions for new items may be given.
Advice is given on furniture placement, paint color, window treatments, light fixtures, etc. Red flags (things that may send the wrong message to buyers) are identified.
Sellers are left with a detailed plan of action, and they choose which improvements they will make. Once sellers have completed their “homework” I suggest a follow up appointment to finalize the transformation before any marketing photos are taken.
Generally two hours is enough for most homes, but larger homes or homes with more issues can take longer.
My services are not limited to sellers. I also work with homeowners who have a challenging floor plan, need organizing advice or just want a fresh new look.
What moment in your career do you look back most fondly on?
Preparing a house for sale can be extremely stressful. Most sellers receive instructions on preparing their home for sale from their agent, in general terms.
Sellers don’t know where to begin when faced with years of accumulation and have no idea what terms like “depersonalize” and “declutter” actually mean. The information I provide during a home staging consult changes the sellers’ situation from overwhelming to manageable. I take pride in knowing my advice and guidance make their task easier.
My proudest moments have been becoming the first home stager in New Hampshire to receive the RESA-PRO designation and being one of the first members of the New Hampshire chapter of RESA. (Real Estate Staging Association)
RESA, the trade association for professional stagers, is a national network dedicated to advancing professionalism and excellence in real estate staging. I’m currently the Secretary of the Greater Concord RESA Chapter.
- Initial Consultation (up to 2 hours) $200
- Additional Time Billed at $75.00 per hour
- Address: Rochester, NH 03867
- Website: sharontara.com
- Phone: 603-661-8524
- Email: firstname.lastname@example.org
- Other: http://activerain.com/blogs/sharontara