Today we’d like to introduce you to Shanel Anderson.
Shanel, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
My relationship with yoga began at home with a DVD. At the time, I couldn’t figure out “what all the fuss was about.” It would be a few more years and a pregnancy before I would come to see the incredible benefits of yoga. I established my practice during my second pregnancy and never looked back. After a speedy delivery, I dove headlong into my yoga teacher training and in 2016 completed my Yoga Teacher Training certification. I was ready to go forth and spread yoga. But how? Armed with my previous entrepreneurial experience and with encouragement from friends and mentors, I started the search for a space to bring my vision of all-inclusive yoga to life. My hometown of Lynn, MA was my first choice and I was lucky enough to find an incredible space in the Historic Lydia Pinkham Building. In October 2016, we opened our doors and have been bringing a quality yoga experience to the people ever since!
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
To call it a smooth road would be a bit of a stretch. Of course, there are challenges with any business endeavor. There are a lot of moving parts involved in starting up. Equipment, insurance, how many classes to offer, advertising, hiring instructors etc. just any number of decisions on a daily basis. Managing all of these things on top of my responsibilities as a wife and mother to two young boys meant there was never a dull moment!
Please tell us about Soul City Yoga.
What sets Soul City Yoga apart is the atmosphere. I am most proud to hear people say how welcoming the environment is. No judgment, no pressure just a relaxed space to grow your existing practice or feel welcomed and supported if you are just starting out. Whether directly or indirectly, there is sometimes a bit of an intimidation factor when you walk into a studio for the first time. Maybe you aren’t dressed like everyone else, maybe you don’t look like everyone else, it can be discouraging. Having experienced this phenomenon first hand, I’ve made it my mission to create a studio experience that I hope is absent of that sort of energy. I like to think that we are bucking that trend of the “clique-y boutique studio.”
If you had to go back in time and start over, would you have done anything differently?
Hindsight, of course, is 20/20 so there are definitely some moves I might have made in another way but in the end, there are no losses, just lessons right?
- First Class $5
- 30 Days Unlimited intro offer $75
- Address: 271 Western Ave.
Lynn, MA 01904
- Website: www.soulcityom.com
- Phone: (781) 469-1447
- Email: firstname.lastname@example.org
- Instagram: https://www.instagram.com/soulcity_yoga/
- Facebook: https://www.facebook.com/soulcitylynn/?ref=bookmarks
Cinda Danh, Brandon Lampron, Andreas Grawe