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Meet Sarah Motzkin of Busy Bostonians

Today we’d like to introduce you to Sarah Motzkin.

Sarah, please share your story with us. How did you get to where you are today?
My closest friends and family would describe me as fashion-savvy, creative, and a superb multi-tasker. I graduated from Bradley University with a Major in Retail Merchandising and started my career in Boston with Target. During my 5 year tenure there, I ran the clothing department, opened up a new Target store running logistics and settled in Human Resources. I then spent 4 years with American Girl as their Human Resources Manager. It was in this role that I truly realized my passion for service – I loved helping the employees accomplish their goals.

After having my son I decided to leave the corporate world and focus on building a different career path that allowed me to combine my love for helping others, planning events and creativity. This is when Busy Bostonians was born. I created Busy Bostonians in 2015, a personal assistant services company, with the mission of making my clients’ lives easier by performing the tasks they just don’t have the time or expertise to do. I’ve been busy ever since helping people save time, de-stress and have been able to give them time back in their day.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
I have faced the same struggles as any new business faces, getting the word out. Once I had my website launched and a press release put in the paper I thought the phone would start ringing, it didn’t. I realized I need to be present where busy people are. This way they would learn about my business and how I could help them in their busy lives.

I went to the business building an apartment building and spoke to the people there. Handed out business cards and networked. I attended bridal trade shows to market to the bridal market.

Most recently I joined a business networking group called Business Networking International (BNI). This has been one of the best things I have done to market Busy Bostonians.

Alright – so let’s talk business. Tell us about Busy Bostonians – what should we know?
Busy Bostonians is a Personal Assistant Service company. I focus on three specific areas. General Persian assistant service tasks, Events, and Bridal. I started off helping family and friends pick out and wrap holiday gifts, putting together gift baskets, planning birthday parties and running errands for clients that just didn’t have the time.

In 2016 I joined Business Networking International (BNI), a referral-based business group, as a way to market my business. Thanks to the connections I’ve made at BNI my business has continued to flourish. Today I am busy helping my clients get their to-do lists done by planning corporate events, providing human resources consultation, running errands, designing gift baskets, providing assistance to brides, baby proofing, holiday shopping and gift wrapping. The list is endless as to how I can help people in their busy lives

Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
A friend of mine, Jancy Walker Audet, has a similar business in Chicago. After talking with her back in 2014 about her business I decided to do something similar in Boston. She was there every step of the way to guide me, answer questions and provide support and insight she has learned since opening her business.

My family has been my cheering me on along the way. They all have different business background and would look at my business from a different perspective. That has and continues to be very beneficial.

My clients also deserved to be mentioned. Without them, I would not have Busy Bostonians. I am grateful for their business and the referral they give me.


  • My hourly rate is $40.00

Contact Info:

Image Credit:

Cori Stevens

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