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Meet Sarah Kelly of SaltyGirl Beauty in Maine

Today we’d like to introduce you to Sarah Kelly.

Sarah, please share your story with us. How did you get to where you are today?
In March of 2015, I was 36 years old and 32 weeks pregnant with my second child. At this point in my pregnancy I was seeing my OBGYN every two weeks. I had felt a lump in my breast about a week prior and for some reason associated it with changes in my breasts due to my pregnancy. But something inside of me thought it might be something more so I called my sister Leah who is an oncology nurse and she said to mention it to my OBGYN. That was on a Tuesday, by Friday I was diagnosed with Breast Cancer. Over those first few days I also felt a lump in my armpit and my final diagnosis was Stage 3, Triple Negative Breast cancer with no genetic mutations. I started treatment that following week, had two rounds of chemo before I was induced for my delivery with my daughter, a healthy 6 lb. baby girl. My warrior week was delivering my daughter on Monday and going in for my third round of chemo that Friday. I went through AC, Taxol, had a lumpectomy and lymph node dissection and finished with 6 weeks of radiation.

Through my health journey along with my sister Leah’s expertise we ended up launching an organic cosmetic company, SaltyGirl Beauty. “After losing my hair during cancer treatment, I felt like I’d lost a part of what made me feel beautiful, I ended up turning to my favorite lipstick and scarf to help me reclaim my confidence during that tough time. Our goal with SaltyGirl Beauty is to create products that allow women to feel beautiful and confident without compromise.” All our products are 100% natural and made with certified organic ingredients. Our line includes Lipstick, Foundation, Concealer, Mulit-Stick and Mascara. SaltyGirl was most recently named as a “New Green beauty Brand you must try” by Allure Magazine.

We were also inspired to create ‘Foundation4Love’, a nonprofit (registered 501c3) whose mission is to give cancer patients a way to disconnect from their illness and connect with their love and life; this has included spa days, sporting events, and private chefs among other experiences. A percent of all SaltyGirl proceeds support Foundation4Love. Over the last year and a half we have had the opportunity to give back to 15 amazing families.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Leah and I have met a few challenges along the way in building our business. We have worked hard to self-fund our business venture. This often means we can’t do everything we want to do and have to make decisions that fit current financial realities.

We also started our business while also still working full time roles, I now focus on SaltyGirl full time but Leah still is a nurse full time, so balance and prioritizing what is important is key. Having to balance full time job responsibilities along with the growth of SaltyGirl can sometimes be hard—there are events or opportunities we would love to be involved with but we have to pick and choose.

Please tell us about SaltyGirl Beauty.
Our business is a beauty company with a range of natural and organic cosmetics and body care products. Our goal is to create products that women feel beautiful wearing and using without compromising our health. Our cosmetic line includes a lipstick, foundation, concealer, mascara and multi stick that can be used on your lip, cheek and eye. Our body line is focused on using sea salt because of all the great benefits salt has —we have a Salt and Sugar Body Scrub, A Coconut Salt Bar Soap and Bath Salts.

We are most proud of providing products that women can feel good about using. They not only look good but also are nourishing. We are also proud of the response we have received from the cancer community. Because our story was inspired from our personal experience with cancer it makes us beyond happy to touch the lives of those going through cancer with our products and mission of Foundation4Love.

If you had to go back in time and start over, would you have done anything differently?
Nothing major.

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