To Top

Meet Rochelle Perera of Lucky & Me in Windham

Today we’d like to introduce you to Rochelle Perera.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
Lucky & Me was founded in 2012 after my futile search for high-quality underwear when potty training my daughter. I had years of experience in sourcing and production of apparel and so I set out to create a company that would redefine children’s underwear – by making it comfortable, stylish and fun for kids to wear and by creating a manufacturing process about which parents could feel confident. I sourced high-end fabrics and accessories from the most ethical factories around the globe. From 100%-organic cotton to tri-blend fabrics, our super-soft underwear and basics are carefully made to ensure little ones are comfortable and itch-free.

Our products are sold on our website, and We are proud that all Lucky & Me products have 5-star ratings on Amazon. Customers love Lucky & Me products – our best selling product, the Jada Bike Shorts, has over 700 customer reviews on Amazon. In terms of seller performance, our rating is 100%. Finally, the average return rate is less than 4% – this is after taking into account that nearly all our products sold on Amazon is Prime eligible.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Starting any business has its challenges and there was an exception for us. Although we had the product perfected getting it across to the consumer and finding channels to do this was the most challenging.

I think breaking into a space that is saturated with big brand names and differentiating our brand is perhaps the most difficult.

We’d love to hear more about your business.
Lucky & Me is a kids clothing brand that specializes in high-quality underwear and basics that are affordable.

We are most proud of the fact that customers love our product and keep returning to us especially when they have so many choices in the marketplace. This is reflected in reviews we’ve received on sales channels such as

We differentiate ourselves with high-quality product and great fit

What were you like growing up?
My mom is a great seamstress and I grew up with most of my clothes made by her. So I spent a lot of time by her side at the sewing machine. I would design my clothes and my mom would bring them to life and to this day I feel the magic of transforming a concept of design to product.

Contact Info:

Getting in touch: BostonVoyager is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

Leave a Reply

Your email address will not be published. Required fields are marked *

More in

  • Boston’s Most Inspiring Stories

    Every neighborhood in the Greater Boston area has its own vibe, style, culture and history, but what consistently amazes us is...

    Local StoriesOctober 12, 2018
  • BostonVoyager FAQs

    We’ve prepared this FAQ about BostonVoyager (run by Voyage Group of Magazines, LLC) (“Voyage”) in an effort to ensure that anyone...

    Local StoriesSeptember 23, 2018
  • The Influencers

    The BostonVoyager owes a huge debt to the incredible local community of influencers – from fashion bloggers to foodies – who...

    Local StoriesSeptember 19, 2018
  • #BostonCreatives: the local artists who inspire us

    Through a mix of mediums, formats and perspectives local artists illuminate the unknown, color the previously black-and-white and add depth to...

    Local StoriesSeptember 18, 2018
  • Makeover Monday’s: local beauty inspo that blew us away

    New week, new look.  Here’s some inspiration from some of Boston’s most gifted beauty professionals. 👰🏼💫 A post shared by Makeupjunkybyhilda...

    Local StoriesSeptember 17, 2018
  • The Trailblazers: Rewriting the Narrative

    The editorial team has a special attachment to our new series, The Trailblazers: Rewriting the Narrative, because so many of us...

    Local StoriesSeptember 17, 2018
  • The Thought-Provokers: Celebrating Artists & Creatives

    Boston has always had an artistic soul.  The culture and heritage of our city, like most great cities, owes a tremendous...

    Local StoriesSeptember 17, 2018
  • An Artistic Voyage: exploring local creative and artistic works

    Raw, unfiltered creative expression – from stories and photographs to illustrations and paintings – is at the heart of the BostonVoyager. ...

    Local StoriesSeptember 14, 2018
  • Flashes & Strokes: a Tale of Two Mediums

    The digital and traditional arts are thriving in Boston. From newer, technology based media like photography and digital art to more...

    Local StoriesSeptember 13, 2018