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Meet Rochelle Perera of Lucky & Me in Windham

Today we’d like to introduce you to Rochelle Perera.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
Lucky & Me was founded in 2012 after my futile search for high-quality underwear when potty training my daughter. I had years of experience in sourcing and production of apparel and so I set out to create a company that would redefine children’s underwear – by making it comfortable, stylish and fun for kids to wear and by creating a manufacturing process about which parents could feel confident. I sourced high-end fabrics and accessories from the most ethical factories around the globe. From 100%-organic cotton to tri-blend fabrics, our super-soft underwear and basics are carefully made to ensure little ones are comfortable and itch-free.

Our products are sold on our website, and We are proud that all Lucky & Me products have 5-star ratings on Amazon. Customers love Lucky & Me products – our best selling product, the Jada Bike Shorts, has over 700 customer reviews on Amazon. In terms of seller performance, our rating is 100%. Finally, the average return rate is less than 4% – this is after taking into account that nearly all our products sold on Amazon is Prime eligible.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Starting any business has its challenges and there was an exception for us. Although we had the product perfected getting it across to the consumer and finding channels to do this was the most challenging.

I think breaking into a space that is saturated with big brand names and differentiating our brand is perhaps the most difficult.

We’d love to hear more about your business.
Lucky & Me is a kids clothing brand that specializes in high-quality underwear and basics that are affordable.

We are most proud of the fact that customers love our product and keep returning to us especially when they have so many choices in the marketplace. This is reflected in reviews we’ve received on sales channels such as

We differentiate ourselves with high-quality product and great fit

What were you like growing up?
My mom is a great seamstress and I grew up with most of my clothes made by her. So I spent a lot of time by her side at the sewing machine. I would design my clothes and my mom would bring them to life and to this day I feel the magic of transforming a concept of design to product.

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