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Meet Rob Gonzalez of Salsify

Today we’d like to introduce you to Rob Gonzalez.

Salsify was founded in 2012 by Jason Purcell, Rob Gonzalez, and Jeremy Redburn – all alumni of ecommerce software company Endeca. The idea for Salsify was built around creating a cloud-based system to help manufacturers distribute information about their products — like images, descriptions, ads, or suggested prices — to distributors and retailers. Large brands are selling hundreds or even thousands of products across an equally diverse array of sites. Salsify enables these companies to get to market faster, with a product experience optimized for discovery and conversion, while virtually eliminating the logistical complexities distributing across retail sites.

After piloting a single customer during the company’s founding five years ago, Salsify has grown its customer base by more 100% each year since 2013, with existing clients and partnerships comprising nearly every major retailer operating online. Salsify is capturing big customers and market share from established PIM vendors because we comprehensively address the needs of 21st century brands and retailers.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Salsify very quickly struck a nerve in the industry, and hiring in order to fuel our growth has been a major endeavor. Still, our internal recruiting team has risen to the challenge.

Over the past two years, as Salsify’s revenue grew by 330% between 2015 and 2016, Salsify increased its headcount by more than 50% over the past year and 225% over the past two years.

So, as you know, we’re impressed with Salsify – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
Today’s shoppers browse and buy products on the go, expecting the best experience at their fingertips from the brands and retailers they do business with. The challenge for retailers and their brand suppliers to deliver on this expectation is twofold: (1) manage consistent and quality content to accurately describe the full catalog of products available and (2) fit that content to the context where shoppers can discover it, and be driven to purchase.

Salsify is a product content management platform that enables brands and retailers to manage, optimize, and syndicate their product content, resulting in better product experience and more sales. It helps turn the multiple sources of data inside an organization into consumer-ready content. Salsify was designed to embrace the chaos of digital shopping and ecommerce and enable speed and collaboration every step along the way.

Salsify’s brand and retailer customers were solving this challenge with a manual process across spreadsheets and FTP sites and couldn’t scale at the pace of digital commerce without automation.

Salsify’s cloud-based software which has direct API connections to major retailers has transformed the way they do business and is changing how products are merchandised and sold worldwide.

On top of being the product content management platform for hundreds of brands, including giants like Coca-Cola, Bosch, Fruit of the Loom, and Rawlings, Salsify has forged direct connections with over 25 retailers, including Walmart, Target, and the Home Depot. This is on top of more than 100 other retailers the Salsify platform can connect to at a publishing level. Salsify’s analytics expertise has helped maximize this breadth for brands, driving an average 8-25% improvement in conversions from Google Merchant Center listings across our client brands.

We’ve managed to build a great solution thanks to our wonderful, and growing, group of employees. Throughout the recruitment process, we look for candidates who are passionate, empowered, curious, and adaptable because we believe those are the people who will be most successful at Salsify. When our employees come on board, we give them the tools they need to be successful and find their career path within Salsify; whether that means moving to a leadership position or making a lateral movement between departments. This has resulted in Salsify being a certified “Great Place to Work” for 2017 (, and also being named one of the top 10 best places to work by the Boston Business Journal for the mid-sized company category (

So, what’s next? Any big plans?
Salsify is still hiring in roles across the board to help support our rapid growth, and we’re continuing to build on our presence in the Boston area. While perks run the gamut across what you see in the startup world, employees themselves lead the culture at Salsify, and helped spearhead a STEM education program with Boston Public Schools in 2016 to give back to our community and do our part to encourage and enable a more diverse and local pipeline of STEM workers.

Now in its second year, members of Salsify’s engineering, sales and marketing teams guide students to design, build and speak about initial prototypes of their own problem-solving software. Our engineering team is also involved with Resilient Coders, code literacy program for young people from traditionally underserved communities.

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Image Credit:
Courtesy of Salsify

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