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Meet Amy Goldsmith of Praim Group in Salem

Today we’d like to introduce you to Amy Goldsmith.

Paul Pruett was the C.O.O of ZonePerfect Nutrition Company. He helped to build the company from zero to $100 million in sales. ZonePerfect later sold to Abbott Labs. After Paul served his time helping ZonePerfect transition, he started a chocolate company that quickly became known for its premium chocolate and chic packaging. Today, the company is known as Praim Group. In addition to award winning designs that can be found in retailers nationwide, America’s best known companies have turned to Praim Group as a one-stop-resource-solution to establish its presence in the confections industry. Whether through licensing or custom designs, Praim Group works with its partners to often create and grow their chocolate business. With Praim Group’s co-founder Amy Goldsmith, also a longtime food industry insider, the company now has bicoastal presence in Boston and Los Angeles, In addition to creating their own designs, Praim Group partners include: DreamWorks, Friendly’s, Entenmann’s, Garfield, Build-a-Bear Workshop and more.

These chocolate bars are sold online everywhere from large retailers to small gift shops. With Praim Group’s catalog of designs, there’s a chocolate bar for every occasion.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
It’s never easy in the food business. There’s constantly changing buyers, tighter margins and in the chocolate world – seasonality. Chocolate bars are best 9 months of the year – summer months tend to be slow, so Praim has to financially and strategically plan for that time. In addition, Praim constantly needs to keep the designs fresh and fun.

Alright – so let’s talk business. Tell us about Praim Group – what should we know?
While Praim is a chocolate company, Pruett and Goldsmith are really experts at the logistics, sales and marketing of food items. They have deep industry connections and are well respected. As a result, other brand owners turn to them for assistance with their products and they’re constantly looking for new products to work with. Recently, a production company found the team and taped them at work for a potential TV/Streaming show. Titled Food Finders, it follows the Pruett and Goldsmith as they hunt for new products and work with brands–including their own – – to make them winners. In addition, Pruett and Goldsmith also brokers food products for HSN and are able to offer brands this unique and potentially lucrative opportunity.

As for Praim Group, Pruett says he is most proud of its longevity as a thriving chocolate brand. Praim Group started 11 years ago and continues to create and license fun and chic packaging for premium chocolate that retailers and consumers from Target and Whole Foods Market to small Mom and Pop’s nationwide want to carry in their stores.

Goldsmith credits Pruett with being “incredibly smart, prudent, great at logistics and watching the bottom line all while being creative.” Pruett says Goldsmith is “excellent at predicting food trends, picking category winners, offers deep roots in the industry and as result is priceless at networking and the communications/PR/marketing side of the business.”

Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
Too numerous to mention. Praim and Goldsmith both find the food industry a supportive and collaborative environment. From previous employers, food brokers, distributors, sales consultants, marketing experts and industry friends, they’ve learned so much and continue to learn daily. They both love their careers and are grateful to work with amazing people and brands.


  • Bars range in price from $1.99 – 5.99 depending on size and packaging.

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