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Meet Peter Simmons of A2B Transportation in Metrowest

Today we’d like to introduce you to Peter Simmons.

Thanks for sharing your story with us Peter. So, let’s start at the beginning and we can move on from there.
I had spent 30 years with a technology company called EMC. The company was acquired in 2015 by Dell Computer. In October 2016 I was laid off as part of an organizational restructuring. When the news broke that EMC was being acquired I decided that I would develop a plan for a new career in the event my position was impacted. I had a friend who had started a similar business and spent a great deal of time discussing with him what it would take to start a livery business in Massachusetts. Since my long tenure at EMC had guaranteed me a generous severance package I decided I would invest my time, money and passion into starting my business.

It has been almost a year since I started my business and things have gone very well. As my friend told me, it wasn’t long before I had more work than I could handle. In that period of time I have had to learn a lot about advertising, social media, web site search engine optimization, etc. It hasn’t always been smooth but it has been a very rewarding experience. I only wish I could have done this sooner.

I look forward to the months to come and continuing to grow my business.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
It has not always been smooth. One of the biggest challenges is to get yourself noticed and to get the word out that you are in business and for people to fine you. Until I started this business I never heard of Search Engine Optimization (SEO). It is no longer as easy as simply putting your business on the Internet. You have to work every day to make sure your website is relevant and appears in search results otherwise your site will never be found.

Finding and hiring dependable part time drivers is very difficult. This job requires people with extremely flexible schedules. You are up at all hours of the day, seven days a week and it isn’t for everyone. You need someone who doesn’t mind the ever changing schedule and can handle the early mornings and late evenings. There are not many people who want that type of work life so when you find one you have to treat them right so that you can keep them.

Alright – so let’s talk business. Tell us about A2B Transportation, LLC – what should we know?
My business is A2B Transportation. We are an independent company that gives business and leisure travelers private and reliable transport to Boston’s Logan International Airport, Manchester Regional Airport, Worcester Regional Airport, T.F. Green Airport, Boston’s South Station and Westwood Amtrack Station.

I think the highest compliments a company can get is to have customers that love your service and keep coming back. 100% of all of my customers come back for a second trip after using my service. I think that is because we provide an exceptional service, outstanding customer service at affordable rates and we take pride in what we do.

Having spent 15 years in a customer service organization has prepared me to handle whatever situation may arise with my customers whether it is positive experience or a negative one. I go out of my way to make sure any of my customers concerns are addressed in a timely and responsible manner.

I also make sure I over communicate with my customers. Nothing worse than worrying about your transportation company not being when and where they are supposed to be or not being able to find your driver when you arrive at the airport.

Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
My wife Karen deserves a lot of credit. She let me pursue this dream not knowing what the outcome would be. She fully supports what I am doing and that makes the long hours and time away from home so much easier.

My friend David Veo who encouraged me when I first got started. Provided me with some clients as well as ideas on where and how to spend my advertising dollars.

Tim Holland of Tim’s Transport and Joanne of Here To There Transport who were there to help navigate the start-up phase of my business.

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