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Meet Patrick Richardson of hedgehog lab in Financial District

Today we’d like to introduce you to Patrick Richardson.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I’ve always wanted to be a designer. I’ve been fortunate in that regard. Growing up in Bath, Maine as a junior in high school I somehow stumbled upon a typography class at the Portland School of Art. Ever since that day I was hooked. From a Bachelors in Communication Design at Syracuse University to a Masters in Integrated Marketing Communication at Emerson my passion for design has never wavered.

I landed my current position at hedgehog lab because of my friend and former colleague Tom Ryan, VP at Schneider Associates. Hedgehog lab’s CEO Sarat Pediredla was in Boston on a trade mission with the British Consulate and was meeting with Tom trying to drum up business. At the end of a meeting, Tom asked the question “Is there anything I can do for you?”. Sarat stated he was looking for a Managing Director for the US and Tom told him “Have I got the guy for you”. I met with Sarat and head of Sales Matt O’Connor over breakfast at their hotel on Friday and again for lunch looking over Boston Harbor on Saturday. They flew back on Sunday, held a board meeting on Monday and it was done. Sometimes when the culture fit is perfect it just happens that quick.

With over 15 years of experience in and around the Boston area I’ve learned one real thing; design & engineer-thinking can overcome any problem we have as as humans in this vast universe. Well maybe two real things; great design takes time, be patient, trust the process.

Has it been a smooth road?
Setting up a digital agency in Boston with a parent company on the other side of the pond and another headquarters in Hyderabad, India made for some unique struggles. But surprisingly some of the biggest struggles happen to every entrepreneur. First you go from a team of one to hiring a bank, accountant, insurance company, legal team and much more. These entities all need your time and attention which you have very little left at the end of the day.

The international struggles surprisingly were not as big or bad. I think that comes down to a culture of respect and trust. While we have our ups and downs I can truly say that these types of issues have happened at every other agency I have worked at here in Boston. Of course there is the time difference, but we all plan our time accordingly and a call late in the night to India or a call early in the morning to the U.K doesn’t really phase me as it usually has to do with a project that we are all passionately working on.

So, as you know, we’re impressed with hedgehog lab – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
Hedgehog lab help brands, enterprises & startups architect, design, develop and market digital solutions for smartphones, tablets, wearables, connected devices, AR, VR, IoT and connected vehicles. We specialize as app designers and app developers building apps on mobile platforms like iOS, Android, Windows Phone, and HTML5 web apps.

While my title doesn’t have the words creative or designer in it anymore I still use the principals of design and design thinking to help my clients. In my role, I guide clients through a process to identify, envision and create new digital competitive advantages. This means uniting an international team of talented people to integrate with our clients with the goal to innovate and create top tier products in the mobile app, virtual reality, augmented reality, and connected device space.

What makes me most proud and sets us apart from our competitors is that we are a pretty flat organization. We really believe in allowing everyone to have a voice in the process. We’re not order takers by any means and some times that means spirited debate with our clients, but all in a respectful and collaborative nature. By allowing everyone the chance to be heard we seek to find a path to bypass good and build great products.

Let’s touch on your thoughts about our city – what do you like the most and least?
What I like best about Boston is it’s truly a walkable city and I love to walk, power walk or run everywhere. I’m also into live events from concerts to sports and I feed off of the energy of a good crowd of people enjoying great performances. Some of my most memorable events are Celtics banner raising in the Garden, Patriots come back in Houston, Aimee Mann Christmas variety show at Berklee School of Music and Dinosaur Jr. back-to-back nights at the Middle East.

What I like least about Boston is losing some of our most historic past to make way for new Disney like attractions . When they took down the Littlest Pub to put up new condos I almost packed my bags and shipped out of town. When you think about it, Some of our most majestic and storied historical land marks have become food pavilions and shopping malls. Faneuil Hall…wink, wink. I just think better thought could have been put into mixing the old with the new.

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