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Meet Pam Smith of Creative Pear Marketing & Design in South Shore

Today we’d like to introduce you to Pam Smith.

Pam, can you briefly walk us through your story – how you started and how you got to where you are today.
I’ve always been artistic and loved to draw and create things. Along the way my passion for the fine arts grew into a love of turning pencil into pixels and I graduated from college with a degree in graphic design. Upon graduating I worked as a designer for prominent medical & healthcare institutions and as a creative director for an award winning agency specializing in non-profit organizations.

Growing up, I watched my dad leave a job he was unhappy with to start his own successful business. His drive and dedication inspired me to someday start my own company. After marrying and having two children I was torn with the idea of working or being a stay at home mom. I wanted the best of both worlds. I began freelancing when my kids were young, sometimes on location but often time’s, projects were completed after the kids went to bed, or during school hours.

In 2008, my former college roommate (who was also a graphic designer) and I reunited at a cookout and discussed the idea of working on a design project together. She had two children also and was doing some freelance work at the time. We worked so well together that we decided to form a small, but full service design & marketing company. We “peared” up and founded Creative Pear Marketing & Design.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
It’s been exciting and exhausting (in a good way) at times, but I love everything about having my own business. My dad was a great mentor and showed me that if you work hard you are capable of great things.

My former business partner had an incredible opportunity to open a new restaurant with her husband, and because owning a restaurant is all consuming, she left Creative Pear three years ago. I’m very happy for her success with the new venture, but I do miss brainstorming ideas with her, whether it be logo concepts or website design. I struggled with possibly changing the company name but we had built a great client base and already had established brand recognition, so the business name has remained. The client base continues to grow and I’ve continued to “pear” up with other developers, designers, copywriters and photographers to best serve our clients.

So, as you know, we’re impressed with Creative Pear Marketing & Design – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
Good things happen when our clients “pear” up with us.

We can create a new identity for a start-up business, or design marketing materials that take on a ‘big brand’ look. We work hard for our clients and will ensure that they are always portraying a consistent message. Web sites don’t just sit there, they move people to take action. We partner with our clients on every level. From websites to business cards and brochures, we help our clients achieve a distinctive marketing message that will increase business and attract more customers.

Creative Pear is located in Plymouth, MA but our clients can be found from Cape Cod to Colorado. Our clients pride us on our customer service, turnaround time, creativity and our ability to think outside the box with unique designs that help them stand apart from their competition.

So, what’s next? Any big plans?
Design, and more design. I am fortunate to have a career I love and I hope my client base continues to grow within my community and beyond. I support many non-profit organizations and I find designing for a purpose, whether it be to raise funds or spread awareness, to be very meaningful. I hope to be able to help other organizations in the future. Creative Pear will be celebrating our ten year anniversary in January, so I’m pretty excited about that!

Contact Info:

Image Credit:

Headshot: Denise Hawes Photography
Billboard: Scott Eisen

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