Today we’d like to introduce you to Nick Provencher and Joel Soucy.
So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
The idea for this restaurant came about when Joel Soucy and I met while working at another restaurant. I was the sous chef at the time and he was a bartender. We began to collaborate on pairings of food and cocktails on the days I was running the kitchen. We quickly realized we had a similar vision in what we saw to be a great restaurant and both had dreams of owning our own place in the future. Both of us ultimately wanted the ability to have creative freedom while creating our menus for the food and cocktails.
We envisioned a restaurant that was a 50/50 split in terms of not only having exceptional food but a cocktail program that was at the top of the game as well. We didn’t realize our dreams would become a reality within a year of these initial discussions when space opened up that we found to be perfect for what we wanted to do. Our home became The Birch on Elm, a cozy brick-lined 45 seat restaurant where we would put everything we had into making the most creative and delicious offerings possible while using local ingredients sourced from farms and foragers changing the menus to match the season.
Has it been a smooth road?
The major challenge we faced when we opened was the fact that what we were doing was far from the norm in our area. The decor, the ingredients, tapas style dining, all of these where far different than what people were used to in this area. We drew inspiration from some of our favorite spots to eat and drink from cities like Boston and New York. Communal style dining with interesting ingredients that challenge the everyday restaurant. The choice of music and setting where casual and fun while the product that was delivered, being the food, drink, and service were all executed to perfection. This type of restaurant was very new to this area but we knew people would grow to love it as we do in getting a unique dining experience.
So, as you know, we’re impressed with The Birch on Elm – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
The Birch on Elm is located in Manchester, NH we specialize in locally sourced globally inspired tapas and cocktails. I am the Executive Chef and co-owner and my partner Joel Soucy is the general manager and co-owner of the restaurant. As a company we are very proud to push everyone in the area slightly out of there comfort zone to try new things and have an open mind to a different dining experience then they are accustomed to.
We are proud to push our city towards the future and show other young entrepreneurs that this city has a bright future and that taking a risk in being different can set you apart and have you stand out to whatever customer base you are trying to attract. What sets us apart the most is that our mentality towards the experience we cultivate for the customer is fine dining but the delivery and setting are casual, loose, and fun.
What I mean by that is our attention to detail for every dish, cocktail, and overall service is backed by our pursuit of perfection for what we do, but you won’t find any white tablecloths, stiff waitstaff, and soft jazz in the background. Instead, we have all different kinds of music with a loose personable staff surrounded by aged brick and handmade wooden tables and bar top.
- Food Price: $6-$25
- Cocktails: $10-$16
- Address: 931 Elm St. Manchester, NH
- Website: www.thebirch.restaurant
- Phone: 603-782-5365
- Email: firstname.lastname@example.org
- Instagram: https://www.instagram.com/thebirchonelm/
- Facebook: https://www.facebook.com/Thebirchonelm/