Today we’d like to introduce you to Michael Longver.
Michael, can you briefly walk us through your story – how you started and how you got to where you are today.
My background was in technology and I was a Computer Information Systems major in college. After graduating I spent about 5 years programming before I got the entrepreneur bug. I liked going out and creating things on my own so I started a small business networking company. This company grew until it morphed into a software as a service company called Pro Sports Media.
We developed a custom content management system for pro sports teams which included e-commerce, Auctions, Email, and statistics. In search of bettering these systems, I connected with another partner to develop a company called Sendlabs, an email marketing platform designed for business to integrate their customer relation database with. To help fund the development of this massive task we created an advertising agency called Amplify. We took on advertising agencies large digital projects and used these profits to build our email system. Everything from large scale websites to online applications like the first in the nation lottery replay system, insurance claims applications, hospital website and large brand promotions like Sweet Baby Rays we where doing it all.
By use of social media and email marketing the Sendlabs platform was a success and was purchased in 2010 by Dyn Inc (Oracle). I continued working for the company for another 6 months before leaving for a completely different project. This time it was a moto magazine called Iron & Air. I had grown up motorcycling and it was a guilty pleasure of mine so it was a fun project. In 6 months the magazine went from an online magazine to an actual print magazine. Using social media and email once again we caught on quick and the magazine was distributed across the United States, Europe, and Africa.
The magazine was sold to an advertising agency in 2015 and is still around today. Today I’m back to my agency roots help small business achieve results they would pay large agencies 10 times as much. It was the one thing that always bothered me in the large agency world. You would pay an account & project manager, a designer, a developer and never really got to understand the business owner on a personal level. I have found a niche working with smaller budgets, quicker turn around and on a much more personal level with clients.
We help business with everything from their website to SEO, Email marketing, digital advertising, social media, and content. In the off time, you will find me at a soccer game for my 3 younger daughters. I also coach a U12 girl’s competitive soccer team.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It hasn’t always been a smooth road. Running a small business is like having a large family. There were plenty of times where you had to take care of employees and you didn’t take home a paycheck. It’s something only entrepreneurs understand and your instincts take over. You remember what you needed to do when your company was smaller to get projects completed, invoices out and your collections hat on.
Please tell us about Return On Inbox.
Return On Inbox is a services-focused digital marketing company. Not only do we provide industry-leading digital marketing and a host of other complementary services related to online digital marketing but we have partnered with other software companies to round out our services.
Return On Inbox is comprised of very passionate digital marketers.
We have done digital marketing campaigns for some of the worlds largest brands and pioneered many of the major modern advances in the email marketing industry. When you decide to work with us, you are working directly with the industries leading professionals and state of the art software.
We have structured our pricing to allow companies of all sizes to access our professional marketing services on a nearly unlimited basis. From strategy to design, production to targeting allow us to advise you personally or have us regularly report on the performance of your marketing campaigns.
- Website: http://returoninbox.com
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