Today we’d like to introduce you to Micah Logan.
Thanks for sharing your story with us Micah. So, let’s start at the beginning and we can move on from there.
I was thinking about going into psychology in school, but I had always been into fitness and working out. I remember I filled out a counter top lead box form that had an invitation on it to come and hear Dr. Jack Barnathan from NY Strength speak about the fitness industry in a local Boston health club. I went and after learning that not only was there a future in the Fitness Industry, but that it would be one of the fastest growing fields in the US and I can help people I was sold. I started at a small gym in Wakefield, MA. I then started doing both In Home Personal Training as well as working with clients in the gym. One day I sat down at my kitchen table and developed a very basic business plan. I would do In-Home Training, have studios and work with big corporations. Well fast forward 15 years later. My business has grown to include multiple studio locations, In Home Training, but also we have corporate wellness clients and we have an elite training program where we work with professional athletes. I am also proud to say that we are starting sports camps for junior athletes. I’ve also been able to mentor new Trainers and do lectures in front of thousands of employees of major companies. Without the support of my family, friends and great clients I wouldn’t have been able to accomplish everything I have.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Business has been as smooth as a New England road after the winter plowing, that is to say filled with bumps and potholes. Throughout the years, I’ve had to close some studios in the past, grapple with the trials of running a business like the lack of employees to grow my business, but at the same time not spreading myself out too thin doing the technical work of Training. I guess you can say I am a control freak so for many years I was keeping my own books, doing my own marketing, training all of the sessions and more…
Alright – so let’s talk business. Tell us about Next Level Fitness & Wellness – what should we know?
As a serial entrepreneur Next Level Fitness & Wellness is the main company that controls all of my fitness and wellness ventures. We have the Next Level Fitness Training Studio Concept (Small group training and specialty fitness classes), Next Level Worksite Wellness (Corporate Wellness), Next Level Elite Athlete Program (Professional Athlete Training), and Next Level Squash Movement Academy (Sports Camp that Instructs Junior Squash Players).
We are mostly known for working with clients in special populations. We have worked with clients with issues ranging from diabetes, post chemo, bariatric weight loss surgery, hip/knee replacement, MS and other issues who want to make fitness a part of their lives despite physical challenges.
I would say that I am the most proud that when clients work with us they see not just the passion for health and wellness industry, but genuine care about what their journey and their progress. We truly know our clients’ needs from the moment we meet them and learn more about them.
Our uniqueness comes from how we handle our scheduling, our clients have complete control over when they schedule, and also our programs are designed to handle a wide array of clients with different needs. We address our clients’ needs on a holistic level. We look beyond the pain to see perhaps is there another cause like a disruption in the fascial train or some kind of postural imbalance. One thing our clients have repeatedly commented on is our competence with Anatomy and Physiology
Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
First and foremost my wife Chanel deserves all the credit in the world. She’s not naturally a business person, so when I started my businesses challenges abounded like inconsistent money coming into the house and large amounts of time being spent on the business (it’s better, but still a minor complaint 🙂 ) Chanel has been my biggest supporter and now encourages me to take on new opportunities. Of course my parents also have a huge role in my success as well. I remember the day I went to take my initial training certification test and start my journey as a Trainer my mother wrote me a note on a yellow Post-It that said: “I know you’re going to do well on this test today. Have a great day.” Simple words but the encouragement to push myself in business from my mother has never ceased. As my business has progressed I’ve learned a lot from clients who in many cases have had great improvement suggestions for my business and have been captains of industry in their own right. I’ve always been the kind of guy who loves hearing ideas and don’t care where they come from so I always ask clients questions and got answers.
- Small Group Training Membership – Limited Access $300/month (up to 5 sessions of coaching)
- Small Group Training Membership – Unlimited Access $720/month (up to 12 sessions of coaching)
- Class Membership – Unlimited Classes $197/month (Access to unlimited classes every month)
- Hybrid Membership – $457/month Limited Access Training Membership + Unlimited Class Membership
- Address: 133 Endicott St
- Website: www.nlfhealth.com
- Phone: 6174874001
- Email: email@example.com
- Instagram: nextlevelfitnessboston
- Facebook: www.facebook.com/nextlevelfitness
- Twitter: www.twitter.com/nlfhealth
- Yelp: https://www.yelp.com/biz/next-level-fitness-and-wellness-boston-2
- Other: Next Level Fitness