Today we’d like to introduce you to Melanie Fleet.
Melanie, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I am a Boston area realtor who literally lives and breathes real estate! In 2009, I started out in rentals in the city. The market was down at the time, so it was a great time to get into the real estate business and learn it from the ground up. Rentals were also crazy at the time, so I got to work at a high volume, learn the city and start building relationships. But even back then, I always treated every client with the same attention to detail and prided myself on making it a positive, smooth and memorable experience. I wanted to know everything, and so I kept learning and getting better.
As I started to transition to sales in 2012, I realized how important that all was – how by just doing it right, being as good as you can be – you’ll be memorable. And people remembering you – in a good way – is how you build and maintain a business. So I went from selling 4 homes in 2012 to almost 50 homes in 2017. Even today, I am still determined to be the best I can be, because you can never stop improving. I literally have a running list on my phone titled “2017 Lessons” – you’d be surprised how many things I have on that list haha! That’s life though just as much as real estate. I believe there are no failures, only lessons.
Has it been a smooth road?
I think there are always struggles and hurdles to overcome as you build any business. Right now my biggest roadblock is how much can I do on my own. I love being an individual agent, but real estate is basically 24/7 – so I’m always on call. There are very few waking moments where my phone is far from reach, and so being off the radar is not really possible. I love it, but it can be tough.
And that day will only come as I start to hire people to help me. But when you’re building your own business, it’s your name and reputation on the line – so it’s tough finding (and trusting) the right people to help represent your brand. I am also a little bit of a control freak, so letting go and delegating is still a real struggle for me. But I am working on it! And actively looking to hire – so reach out if you know anyone!
So let’s switch gears a bit and go into the BostonsBestAgent.com | Keller Williams Realty story. Tell us more about the business.
I specialize in residential real estate in Newton and the surrounding suburbs of Boston. I would say I am known for being honest, straightforward and working my b*tt off. I am most proud to have built such a big business in such a short amount of time, while also still being able to give my clients amazing service. My clients still always tell me how they felt like I was their only client at the time, even though they knew that wasn’t the case.
Real estate is an evolving business, so you have to always keep adapting and learning – but it’s also truly a relationship business. I don’t see that changing for awhile. So I focus all of my marketing on my clients (most of whom I consider friends!), and always work to maintain and keep those relationships long after closing with regular client events – whether it be a client party, a sporting event, or a charity drive. If anything, I feel like this tech-savvy, social media-driven world has only made people crave REAL relationships.
Sure, it’s so easy to search Zillow and find a house….. but do you want to buy a house from a computer? Most people don’t – they still want an agent to help them, advise them, and be there for them on their side throughout the process. So that’s my business plan. Clients for life!
How do you think the industry will change over the next decade?
The golden question! If only we had a crystal ball. Real estate in Boston and the surrounding suburbs is a pretty insulated market. Our challenge is and has been a lack of inventory – so that has kept the market strong and competitive over the years. I wish we could see the future.
As far as people buying and selling homes – the actual process, like I said – I still seeing consumers craving that personal touch for a while. I surely hope this is the case! But the process itself has become streamlined due to technology – you can apply for a mortgage online and digitally sign an offer and purchase contract, so almost everything is paperless up until the closing. We are anxiously waiting the day the 700 pages a buyer signs at closing goes paperless though! We will see.
- Website: BostonsBestAgent.com
- Phone: 508-439-3099
- Email: firstname.lastname@example.org
- Facebook: https://www.facebook.com/bostonsbestagent
- Yelp: https://www.yelp.com/biz/melanie-k-fleet-keller-williams-realty-newton
Rachel Tine Photography, Real Estate Radio Boston, Jess Barnthouse Photography, Madeline Jacobson Design Co.