Today we’d like to introduce you to Matthew DiRoberto.
So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I was working on this event for 4 years before I was able to finally get it off the ground in 2016. It started when I was at Greater Media Boston, we were going to do this event and have our 5 radio stations promote it. After realizing that they didn’t really want to take the risk to invest in something like this, I decided to quit my job and do it on my own. It was important to me to find an iconic venue that was haunted. We found that in the USS Salem. We got close to having it at a couple of other venues but due to permitting issues those never ended up coming to fruition. In 2018 we will be celebrating our third year and we are coming off a great season!
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
It’s never smooth. If it was easy everyone would do it. Whenever you do an event like this you have to work closely with the city or town that you are doing it in. We have had trouble in the past getting permits to do the event like most events of this size. Even when you think you are all set there is always something that could come up that you could never prepare for.
Alright – so let’s talk business. Tell us about Ghost Ship Harbor – what should we know?
Immersive is a marketing company that I started when I left the radio world in 2015. We specialize in experiential and promotional marketing. We work with brands on creating fun experiences for potential consumers and we also create our own experiences for consumers to Immerse themselves in like Ghost Ship Harbor. At Immersive I get to work with great brands like Stop and Shop, BLDUP.com and Mass Association of Realtors among others. Working in media for so many years has given me a lot of experience that I can pass along to my clients. I can make things happen for clients that a lot of people would not be able to pull off. For example, Bacardi was looking for a unique experience for their brand when they decided to sponsor Ghost Ship Harbor. We created the Bacardi VIP Bat Cave bar where it looked like an actual cave. People loved it! Our goal is to create unique immersive experiences that have never been seen before!
Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
My wife and family deserve a lot of the credit for any success that I’ve had. Being an entrepreneur is hard and if you don’t have a family that backs you and is willing to take risks as well it can be even more difficult.
- General admission tickets start at $29.99
- VIP Fast pass tickets start at $44.99
- Paranormal VIP experience starts at $69.99
- Address: 549 South Street
Quincy, MA 02169
- Website: www.ghostshipharbor.com
- Phone: 6179350444
- Email: firstname.lastname@example.org
- Instagram: https://www.instagram.com/ghostshipharbor/
- Facebook: https://www.facebook.com/ghostshipharbor/
- Other: https://www.youtube.com/channel/UCMuA95GzUUA81kHvmcKxpLQ