Today we’d like to introduce you to Matt McKee.
So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I got started creating photography for companies and individuals 25 years ago when I realized that my love of concept-based, storytelling imagery could help a company to reach their audience more effectively. When computers and digital cameras became commonplace, there was a lot of really bad d.i.y. marketing going on, which was doing more to hurt a company’s reputation than help it!
I started talking with business professionals and CEOs about what they wanted to say about their products and services, and, more importantly, what their customers what to hear, and then designing our photoshoots to fulfill those specific needs.
Since then, my business has grown on the philosophy that we are showing off the best qualities of the company, in images, that the customers need to see to help them make their decision.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
A client once shared with me that, if there aren’t any bumps, then you aren’t really trying!
I had to learn a lot about people and psychology, how to run a business consistently, how to stay organized and how to also plan for time for my own relaxation. There have been the challenges of staying up to date with styles and equipment. The digital revolution, photo shop and the rise of the selfie have certainly been interesting.
I have watched the not so slow demise of the editorial photography business and annual report photography business, which used to make up a major part of my clientele. But, there are always opportunities for making great images and helping clients to build strong marketing libraries.
Alright – so let’s talk business. Tell us about Matt McKee Photography – what should we know?
I started out in the editorial market, creating images for magazine covers and feature articles. This leads naturally to creating executive portraits and gave me access to a wide variety of industries and companies.
Now, I do a lot of executive portraits, both in the studio and on location, solving problems like how to keep brand consistency when your team’s headshots are photographed at different times. And, sometimes, in completely different locations! I also work with a lot of biotech companies, creating photographs of company culture, lab sciences, lab and bio-health products. Some of the things that my clients tell me sets me apart is that my images are concept driven collaborations with the marketing team.
I strongly believe in helping my client get to the best possible image means working with them to figure out what that image is. It is not me forcing my ideas down their throats. But, it is me drawing them out and getting them to look their best on their best day, in front of their best clients and prospects.
Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
Well, firstly, my clients do. They take that first leap to start the conversation and put their faith into what I do and how I do it. Without their collaboration in the process, I can create photographs all day. But they may not be useful to my clients.
Secondly, I have a loose team of assistants and groomers that I call on, depending on the project. They really help me to concentrate on getting the best from my subjects.
Thirdly, there is a long list of mentors, from photographers to clients, who have helped me to understand what I am doing. A few really stand out. Mike DeCicco: the first photographer I worked for, Steve Stroum, one of my oldest clients and an amazing friend, Suzanne Schultz who has helped me to build the fine art side of my business, and Kevin Hallinan, who helped me to really understand that “It isn’t about me, it’s always about them.”
And fourth, but by no means last my family! My wife and kids have been so helpful to me to maintain balance in my life.
- Address: S-7, Building C
1 Westinghouse Plaza
Hyde Park, MA 02136
- Website: www.mckeephotography.com
- Phone: 617-910-9314
- Email: firstname.lastname@example.org
- Instagram: @mckee_photo