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Meet Pavlina Atanasova of Master The Time Concierge

Today we’d like to introduce you to Pavlina Atanasova.

Pavlina, can you briefly walk us through your story – how you started and how you got to where you are today.
When I started Master The Time Concierge, I wanted to be able to provide a wide range of services for our clients. To make their life easier and worry-free, as silly as it sounds. It is very hard to find a trustworthy, honest and reliable person that will work for you. I wanted to make it easy for my clients – just call me and we will figure it out. Whether I can fix the problem or there will be a third party involved doesn’t matter. The point is that the client will need to make ONE call- to me, and I will take the necessary actions.

I use on my website words like “simplify”, “organize” and “free time” a lot because when we get to work for clients they feel like their life is simpler, organized and they have now more free time. The key to be able to help them is by forming a trusting relationship AND noticing details about their life, house, the way they talk, anything really. Details are everything, that is how we get to know our clients and because we know them well, we can help them in an efficient manner.

I am the type of person that wants to make people happy, make things happen and don’t waste time. Usually, I already have a plan how to achieve all those things so all I want from the client is to trust me. How I got into the personal concierge business was really by luck and coincidences. When I moved to the United States from Bulgaria I worked in the Horticulture field and I loved it for the first few years. Then, it became clear to me that it was not the career I wanted in a long run. I started looking for a new low-key job that was going to be just part time until I figured out what I wanted to do with my life, and I found my very first concierge client! Back then I didn’t know it was called personal concierge, in fact, I don’t think anyone knew what to call it, perhaps helper?!

My client was a single mother of two, who recently went through some family drama and unfortunate circumstances and she has her own medical practice. She needed help with managing her home desperately. At the ripe age of 25 I learned to run a household. Tasks included things like laundry, food prep, food shopping, organizing, errands, scheduling home vendors, get lunches ready for the kids (I was not the babysitter thou!), etc. I was working with her just 2-3 days during the week. And even now – nine or ten years later, she is still a client! Obviously, the kids are not involved anymore.

That was the beginning of my career as a personal concierge. More overwhelmed people heard about the services I was offering and my clientele grew to the point that it got me thinking – why not start a business and make it official? And so, in 2013 I officially became Master The Time Concierge!

Has it been a smooth road?
Running a business is very different than just showing up and doing your job. It was a big learning experience for me. I read a lot of books and articles, went to workshops, etc. Most importantly, I met some really smart and cool people that helped me and advised me.

When you start a business, there is some initial cost plus insurance, advertising, etc., which made me bump up my prices. Since it is considered a luxury service, it depends on whether people can afford it or not. At the beginning, I felt guilty charging clients a lot of money but it became clear to me that I cannot sustain this business with what I was making. So, I had to educate the people – my market, the value of my services; ask them how much is your time worth; if you can do the things you want me to do, will you be losing money, will you be happy doing them?

I also learned how to delegate administrative tasks, turns out it is not one of my favorite things. I guess the biggest hurdle I had to overcome was to see myself as a business owner, entrepreneur and a leader. I never had a label before and that brings you to a new level of self-awareness, worth, and mindset.

So, as you know, we’re impressed with Master The Time Concierge – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
The core service that we offer is personal assistance but not the administrative side of it. The type of tasks that you wish you had time to do when you are at home, or as some people say – they just don’t want to do them. Things like errands, web research, home management (food shopping, mail, water plants, etc.), wait for services, organization and much more. We offer tailored services to the client’s needs.

We are known for our home management, errands, and organization services. What really sets us apart is our personalized approach and service. We genuinely care for our clients and we make sure they are well taken care of. We work with wide variety of people but they are mainly three major groups: extremely busy professionals (the executive type that has no time for anything), seniors and our newest market – college kid’s moms.

For the seniors, we offer the Checking In service where we stop by check with them how are they doing, shop for food, errands, pharmacy, laundry, take a walk perhaps. All the non-medical services, the type of services that home health aides usually do not provide.

For the College students, we have started the program “Second Mom”. After a year of receiving phone calls from worried mothers needing someone to check on their sick children, help the student with an errand and over all just checking in on them. We’ve decided to roll out our Second Mom program.

That includes services like – supervising the move in and out of the apartment/ dorm – find movers, storage and coordinate all of that. Care packages filled with products handpicked by Mom (not your cookie cutter box of ramen noodles and candy)!

Running essential errands like – bringing the computer to the store to get repaired, because your child is in classes all day and doesn’t have the time or knowledge where to go. Personal shopping for items that are hard for them to find or they are unable to purchase themselves. And my favorite- emergency cash delivery! That happened with one client that her daughter was attending summer school at Bentley University. The full story is on our Yelp Page. Master The Time Concierge is your go to service when you need things done. If it’s something that we can’t do, we will find the right person for the job.

Let’s touch on your thoughts about our city – what do you like the most and least?
Oh, I love Boston and Cambridge. It was really love at first sight! I remember it like it was yesterday. It was my first visit to Boston and we were driving over the Zakim bridge and that was it, something just clicked inside me. It has been home for the past 10 years. And Cambridge won me with its laid back nature and vibe, it has a certain quirkiness, people are just awesome.

Both cities are so full of history, there’s always something to do, things to explore. Just so much fun! The only thing that I really dislike is the long winter, like every other Bostonian. I don’t mind the snow, it is the long months of waiting for warmer weather.

Contact Info:


Image Credit:
Cambridge Local First, Pavlina Atanasova

Getting in touch: BostonVoyager is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

1 Comment

  1. Stephanie M Borden

    July 19, 2017 at 8:07 pm

    Pavlina truly cares about her clients and is dedicated to making their lives easier. She is a true concierge professional!

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