Today we’d like to introduce you to Mark Tyrol.
Thanks for sharing your story with us Mark. So, let’s start at the beginning and we can move on from there.
I am the owner and creator of Battic Door Energy Conservation Products, an ecommerce start-up. Battic Door is 14 years old and continues to grow annually. We manufacture and sell home energy conservation products that improve the comfort and efficiency of any home by preventing drafts and energy loss. Just about any home in USA can benefit from 1 or more of our products.
While employed full time as an engineer, I started working from home with a product idea for an insulated attic stair cover. I found a manufacturer locally and I created a website to sell the product on. The first day I turned on the website I sold my first product. Over time I added more products and sales channels. I now own a 7500 sf commercial warehouse distribution center and have several employees.
I recovered my initial investment within the first year and used profits to market and grow the company. After 14 years I am still employed full time and manage Battic Door as a side job part time working morning, nights, and weekends.
I grew my ecommerce business by adding additional online sales channels. Starting initially with my website, I began adding online sales channels and grew sales dramatically. I added eBay, Amazon, Rakuten, Sears, Homedepot.com, Walmart.com, Facebook, Shopify, and many, many more.
I created an “Influence the Influencer” marketing program to drive awareness and traction for my business.
For several of our products, our customers are Home Builders, General Contractors, and Insulation Contractors. I targeted Building Code Officials and Architects for our influencer marketing program to drive awareness and gain traction for these products.
In order to comply with Building Codes, the attic access (pull down ladder or access hatch door) must be insulated and sealed. Our Battic Door attic stair cover and E-Z Hatch access door products provide a Code compliant solution, are low cost and easy to install. We reached out to Building Code officials and Architects to introduce our products. They in turn recommend and specify our products to Home Builders, General Contractors, and Insulation Contractors.
I understood that an influencer campaign is a long-term investment. I studied the market and determined there are 600k-800k new single family homes constructed annually. Even capturing a small market share % of those projects could grow our business exponentially. Therefore, the potential ROI (return on investment) was determined to be very high and I decided to proceed.
I executed our influencer marketing program by exhibiting at several trade shows and by direct mail. I exhibited at a Building Code Officials trade show and expo, and at an AIA (American Institute of Architects) trade show and expo. I did this for 2 consecutive years. In addition, I contacted Architects by direct mail with product literature and requested them to specify my products.
As a direct result of our influencer marketing program, my sales have increased +50% in each of the last 2 years. I picked up dozens of new accounts that continually purchase products. Many customers tell me they were referred to us by their Architect or Code official, confirming the success of our influencer marketing program. By gaining awareness and traction for our products I expect similar increases in the next several years.
We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Creating and growing a business has been a constant learning experience that I have enjoyed immensely. My expertise is engineering a solution and designing a product. I was able to source the product, create a website to sell it on, and begin selling. But there have been numerous struggles along the way such as:
1. Learning how to create demand for the products.
2. Attending trade shows and advertising.
3. Creating a budget for sales & marketing efforts.
4. Learning and implementing website search engine optimization.
5. Growing the business an average 25% year over year.
6. Outgrowing our warehouses and moving to larger locations (5 times now!)
7. Hiring the right employees and providing them with exciting opportunities.
8. Work and home life balance, and creating a little bit of “down time”.
We’d love to hear more about your business.
Battic Door manufactures Green Weatherization Home Energy Conservation Draft Stopper Products in the U.S.A. Our products help stop drafts, reduce your energy bills, save you money, and improve the comfort of your home.
We are an ecommerce company meaning that we sell direct to the customer by mail order. By manufacturing and selling direct, our overhead is low and we pass along these savings to our customers. We also strive to provide an outstanding customer experience.
Our products include Fireplace Plugs, Whole House Fan Shutter Covers, Battic Door® R-50 Attic Stair Covers, R-42 and R-50 E-Z Hatch® Attic Access Scuttle Doors, Dog Pet Doors, Dryer Vent Seals, Radon Test Kits, Air Conditioner Covers, Recessed Light Covers, Insulated Switch and Outlet Plate Covers, Stick N Seal Gaskets For Use With Your Switch and Outlet Plates, Insulated Crawl Space Vents, Premium and Economy In-Line Duct Back Draft Dampers, Home Energy Monitors, and much more!
Our green home energy star weatherization products SAVE YOU MONEY ON YOUR ENERGY BILLS by reducing drafts and air-leaks around often overlooked “holes”, including the attic stairs, the attic scuttle access door, the whole house fan, the fireplace, the clothes dryer, and many others.
By sealing these air leaks, our products reduce cold drafts and heat loss in the winter, as well as air-conditioning loss in the summer.
Our weatherization products green your home, conserve energy, lower your utility bills, reduce noise and pollutants, improve indoor air quality, reduce the chance of ice dams and attic mold, and improve the comfort of your home.
Our products can help improve the comfort and performance of any home.
We are proud to say that our products are MADE IN U.S.A.
What were you like growing up?
Growing up, I was a hard worker. At 12, I was delivering newspapers. At 13, my father gave me a loan to purchase a lawn mower and I cut the neighbor’s lawns. At 15, I was working in a restaurant and then as a roofer. I was mechanically inclined and enjoyed repairing bicycles, motorcycles and cars. I attended U-Mass and received a BS in Mechanical Engineering. My post-graduate studies were at Northeastern University.
- Address: Battic Door Energy Conservation Products
14 Perry Dr., Foxboro MA 02035
- Website: www.batticdoor.com
- Phone: 508.320.9082
- Email: firstname.lastname@example.org
- Facebook: https://www.facebook.com/batticdoor/
- Twitter: http://twitter.com/batticdoor
- Other: http://www.linkedin.com/in/marktyrol