Today we’d like to introduce you to Marilois Snowman.
Marilois, please share your story with us. How did you get to where you are today?
I started my career as a journalist, curious about how industries succeed and can be optimized. When I started working as a media buyer and planner, I was frustrated the Wanamaker conundrum – 50% of our advertising works, but we don’t know which 50%. I wanted to build a media design shop that would create media plans and measurement to answer that unknown 50% question.
We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Is any small business development smooth? The biggest challenge in our industry, like many others, is technology disruption. Marketers have many more choices for advertising investments, but their media budgets aren’t proportionately larger.
Therefore, they need to be more discriminate about media investments. Agencies are the middle man between media sellers and buyers, anytime there is margin, the market finds a way to disrupt that. Technology is doing that today. My agency uses an artificial intelligence platform that does the work of 50 people.
We’d love to hear more about your business.
My company is a media planning and buying agency. We help marketers decide how much to spend in advertising and where to spend it. Mediastruction has established a protocol for that work, which we’ve trademarked Media OmniVu. At the heart of the differentiator is a passion for finding the story in data and using that to create efficient, intelligent media plans. One way that passion comes to life: we’ve hired a mechanical engineer to simulate various media mixes, to quantify how media is driving sales and forecast sales against various media mixes.
What’s your favorite memory from childhood?
Hands down, the hot, humid, lazy summer nights on my grandparents’ screened-in porch in Dermott, Arkansas. A porch swing and a late-day thunder storm. Ice tea in aluminum cups. Cicadas in concert. Hypnotic whir of an overhead fan, circulating the thick air. No thoughts of the past or the future. Just a sweet, still moment.
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