Today we’d like to introduce you to Luiz Thomaz DaCosta.
Thanks for sharing your story with us Luiz. So, let’s start at the beginning and we can move on from there.
After working for many years for American companies such as SC Johson and Ecolab, in Brazil, we moved to the US at the end of 2007, to introduce an institutional line of papers from Brazil, in the US market. With the collapse of the economy in 07/08, the Brazilian paper company canceled the project, and due to visa restrictions and other impediments, the only way to make a living was to have our own business. My wife and I performed the cleanings every night, first through a franchise cleaning company, and then as an independent operation, by the end of 2015. Without a single penny spent on any kind of advertisement, our company grew at a firm and steady pace, with new customers coming to us through word of mouth and Google reviews. Associating with our local Business Network group and with the Marlborough Chamber of Commerce was the best business decision we ever made. Ever since Modular’s beginning we have doubled our revenue, the number of customers and cleaning associates annually. We lost one customer in 2015, one in 2016, and not a single one in 2017.
We have a very low turnover of cleaning associates and the ones that work with us for a while are always referring family members and close friends for new jobs. As a company, we thrive on being involved in the community, and we have several “give-backs” programs aimed at cancer research, veterans causes, poverty, disabilities, and others. We also make a point in giving back to our customers that are charitable entities.Modular Cleaning Concepts isn’t just a name, but rather a reflection of what we do, and the way we do it.
The name Modular represents a creative and innovative way to approach the commercial cleaning business. Instead of seeing it as a “bulk” thing, with a “one size fits all” solution and pricing, we work with three basic modules to format our service schedule and price. The modules are Areas, Frequency, and Tasks. The combination of the elements inside those modules results in a highly customized service schedule, for a very fair price. In the end, our customers pay only for the services that are indeed executed (tasks), where they should be executed (areas), and when they should be executed (frequency).
The extension “Cleaning Concepts” comes not just from the new approach with the modules, but mostly from our core value, which is a daring concept for any service business. We never submit our customers to a contract. That means we are as good as the service we render, therefore, we must perform very well on each and every cleaning visit, for there is nothing else tying us to our customers. We firmly believe that if we are doing our job the way we promised our customers have no reason to fire us, and if we are not, then they should fire us. We currently have over 90 recurring customers and over 30 cleaning associates, part-timers, and contractors. My wife and I still work daily (and nightly) on the business, and the kids are also getting involved. We often hear people commenting on our successful business, and how it validates what we are, me being mixed race, all of us Latinos and immigrants. Although we don’t dispute that, we really work hard to deliver our promises, so our current and future customers will do business with us based on the quality we provide, and nothing else.
We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
There is always struggles to be dealt with, mostly in the very beginning, when you are unsure about the results, and yet sure about what you must generate to provide for your family. For us, the main concern came when we first started hiring helpers. Until then, we were always sure about the service delivered, after all, we were the ones delivering it. It took us a lot of explaining and communicating with our helpers and customers, to get to where we are now. Our helpers now understand that we work without contracts and that they are ultimately responsible for maintaining their jobs. They know they are a part of a chain of excellence, and that if any of the links breaks the entire chain loses. Our customers also know that we cannot fix anything we don’t know about, so they use our communications tools and means to alert us of anything we could do better, right when it’s noticed, so we can work on it right away, avoiding a bigger problem down the road.
We’d love to hear more about your business.
We do commercial cleaning, period. We service business from small offices that need service every-other-week, to huge special schools with seven days a week service schedule. Office buildings, Industries, Labs, Day Cares, Banks, Law Offices, Gyms, any business entity in need of professional cleaning services. We have crews dedicated to the recurring cleaning services, and also crews for one time services, such as carpet washing, strip & wax, window washing, etc. We work with state of the art equipment and high-quality chemicals, and we also have specific rules and procedures that we believe every cleaning company should have. An example of it is having an exclusive mop for restrooms, another one for kitchen areas, and the third one for other areas.
Our equipment for carpet washing was acquired recently, and we have attachments for stairways, upholstery, and other special projects. In the end, the main thing that sets us apart is the No Contract feature. Either we perform, or the customer is free to replace us, at any time, even without any notice at all.
What were you like growing up?
I grew up in Brazil, the son of a black minister and a white teacher, along with three siblings. Although we were blessed enough to never go hungry, our family had just enough to make it. I remember that when we got good gifts on Christmas, they actually came from a more prosperous family from the church.
Life had improved a lot when I was a teenager, and by then, the example of hard work, faith, and family ties that my parents gave us every day had already made an impression on me. I started working when I was 13 years old, after school, as a collector for a pharmacy in our small town. I used my bike to go to several addresses and try to collect payments from the pharmacy customers. When I was 15 my family moved to a bigger city, where I immediately started working in a CPA firm in the morning, then in a bank from 1 to 6 pm, and I would go to high school from 7 to 10:30 at night.
As every Brazilian boy, my dream was to be a professional soccer player. Although I had some talent before I knew, it was too late for me, and I didn’t have time anyhow, for I was always working or studying. After several other jobs I ended up working for SC Johnson, and since then I am still very involved in the cleaning business.
- Address: 241 Boston Post Road West – 1st Floor
- Website: www.cleanwith.us
- Phone: 508-658-0303
- Email: email@example.com