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Meet Lou Rod Cueva of MLR Artist Management

Today we’d like to introduce you to Lou Rod Cueva.

Lou Rod, please share your story with us. How did you get to where you are today?
I started my career as an Intern at NEXT Model Management in Miami, FL at the age of seventeen. During my time there I quickly learned the fast and forever changing talent industry. I earned a degree at Johnson & Wales University in Marketing Communications with a concentration in Fashion. It was a visual and hands on program much like how I conduct business day to day.

I opened the doors to MLR Artist Management in October 2011 to guide the careers of top hair and makeup artists. A group of talented individuals who are passionate about their trade but in the eyes of society looked at as a hobby and not a “real” profession. I stepped up to professionally represent, market, and manage their careers using the experience I’ve gained on the field and in the classroom. I am proud to report that under my leadership, my stylists have successfully worked with major brands: Self Magazine, HBO, New Balance, David Barton Gym, Safety 1st, Thermo Fisher Scientific, Cover Girl, JetBlue Airways, Walhburgers, Nestle, ELLE Magazine, Massachusetts Women’s Conference, Sales Force, People Magazine, Mimecast, and beyond.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
No easy task building a business as a minority (Latino/gay) and in tough economy. Luckily, Boston was an underserved market so there was room to play. At the time that I started MLR it was difficult trying to market/pitch our luxury services because consumers/corporations were cutting back and tightening their wallets.

Alright – so let’s talk business. Tell us about MLR Artist Management – what should we know?
Most proud of:
MLR Artist Management believes in social responsibility and empowering women through beauty applications. I’ve created an interactive and innovative mobile beauty bar to connect, inspire, and educate women. In the recent past we have activated our pop up experience for The One Fund, American Red Cross, and The Boston Bruins Foundation, and Wayfair. It’s beautiful to give back to the community we serve.

Our Specialty:
Pro Beauty Bars + Grooming Bars
A CREATIVE + PURPOSEFUL POP UP EXPERIENCE FOR THE INNOVATIVE ORGANIZATION.

TOP 5 reasons an organization would book our beauty bar service:

BRAND IMAGE
Protect your company brand image through hair, makeup, and grooming applications. Ideal for employees who work face to face with customers.

Industry Fit: Hospitality, Retail, Sales, Aviation, Real Estate

WELLNESS
Feeling burn out or achieved sales goals? This solution is perfect for a company looking to rescue or reward their employees through hair, makeup, and grooming applications.

Industry Fit: Tech, Finance, Transportation, Health Care

TRADE SHOW + RECRUITING
Attract the most suitable talent to your booth through hair, makeup, and grooming applications. Candidates are sure to line up and share their qualifications with you while in cue. Pairs well with professional portraits.

Industry Fit: Insurance, Engineering, BioTech, Telecommunications, Education

PROMOTION
Launching or re-launching a product or service? Reach your audience through interactive hair, makeup, and grooming applications.

Industry Fit: Beauty, Retail, Entertainment, Tech

ENTERTAINMENT
This option is ideal for company parties, grand openings, and fundraisers. Excite your attendees through themed hair, makeup, and grooming applications.

Industry Fit: All

What sets us apart:
Our stylists and producers are what sets us apart from the rest.

Is there a characteristic or quality that you feel is essential to success?
-Treat your people right. Internal and external customers.
-Say yes, opportunities are waiting
-Make lots of lists
-Take time for yourself to rest and recharge
-Learn from mistakes and past experiences

Contact Info:

Image Credit:
All photos taken by Dawn Kingston/ 439 Photography

Getting in touch: BostonVoyager is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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