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Meet Lizzie Johnson of Lizzie’s Bakery

Today we’d like to introduce you to Lizzie Johnson.

Thanks for sharing your story with us Lizzie. So, let’s start at the beginning and we can move on from there.
I started Lizzie’s Bakery when I was living in Utah and I was working at a tech company doing social media. Unfortunately, I got laid off at the company with several other employees but 2 weeks before my layoff, I decided to get back into baking again just for fun. Then I get laid off and I’m freaking out because my husband is still in school and I was the main source of income.

We were in this weird timing in our lives that I couldn’t find another job because we were planning to move to California anyways after my husband graduated. So I told myself “I’m going to start selling my cakes.” I created an Instagram and just started promoting Lizzie’s Bakery through my personal social media accounts and my new Lizzie’s Bakery Instagram account! Long story short, I started selling about 5-8 cakes a week! This little “side money” helped us with the things we needed like “rent, food, etc..”

Then we moved to Southern California and I started getting the word out in Los Angeles and just hustled and networked to meet with wedding industry people and just anyone that wanted a cake from me! I was freelancing and making cakes but also trying to keep learning new decorating techniques. I have learned all of my skills through YouTube, Pinterest, and cake blogs!

After a year in LA, we moved to Boston in Oct 2017. Surprisingly, in these 4 short months, I’ve gained more Boston followers than any other city so far on my Instagram. Most of my marketing efforts are focused on Instagram and word of mouth – but I would say 85% is through Instagram!

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Growing a business is definitely a rollercoaster ride – it has its ups where I’m constantly busy and getting a lot of cake orders, but then there are times where some people want something that I just don’t know how to do. It doesn’t mean I can’t do it, it just means I have never tried it out. I’m grateful for all the people who have put their trust in me to make cakes for them because 99% of the time, they turn out amazing! Some struggles are definitely trying to learn a new decorating technique – it may look easy but when you actually start doing it – I’m way in over my head!

We’d love to hear more about your business.
My business is called Lizzie’s Bakery, an in-home bakery specializing in custom cakes and desserts. I’m so proud of the growth of this company and how I moved to Boston knowing a handful of people and I feel like with Instagram, I’ve connected and talked with all different kinds of people in the Boston/Cambridge area. It’s such a close-knit community here and I feel like I have a lot of support from people I’ve never met in real life!

What sets me apart is that I’m very personable and easy-going. I pride myself on letting people know who I am on Instagram, what my daily life is like. I want people to buy cakes not only because they’re cute and tasty but they trust the person who’s making the cake for them.

What were you like growing up?
In middle school, I was super shy! I had my best friends and that’s it. Then I got to high school and I kind of came out of my shell and people would say I was goofy or just fun to be around. I cheered all 4 years of high school and I still can’t do a cartwheel. I was junior class president but also the captain of our Varsity Quiz team (Trivia team) ha! Then I went to college in Utah not knowing a single soul and I went back into my shell and was shy again. It took me until my sophomore year to break out of my shyness and that helped by throwing a lot of “dessert parties” in college.

We weren’t allowed to drink at our school, so we always ate sweets and that’s how I fell in love with baking! I’m really easy-going, I love meeting new people. My life motto is “Everyone has a story to tell.” So I’m always talking to anyone I can whether it’s my Uber driver, the person sitting next to me on the airplane, etc. You never know who you’re going to meet!


  • Custom cakes start at $65!

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