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Meet Wardrobe Stylist Lisa Ann Schraffa Santin of Beverly

Today we’d like to introduce you to Lisa Ann Schraffa Santin .

Thanks for sharing your story with us Lisa. So, let’s start at the beginning and we can move on from there.
After a career in retail sales and service for a major brand, Eileen Fisher, Inc. it was time to move North of Boston closer to the sea and strike out on my own.

Taking all the learnings from 15 seasons of retail and culling out the best skills from that I have managed to craft a message and a business to assist all women of any age, shape, size and budget to do more with less, use what they own, use those clothes better and find their authentic self through that style.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
It’s a journey, there is no destination so every day is different and a learning. Brick and Mortar store fronts are suffering, the mall is suffering, retail is moving away from physical stores into the internet. With that move comes a lot of buying that is with clothes not super successful. It’s my mission to get women to buy less, use what they already own and use it better. It is also my mission to teach women how to find out what their true style is and how to become their authentic self and express that through their wardrobe. It all this miss match of what they have purchased on line or in store I make it work for them. Crafting looks from what they already own saving them time and money.

The road to this can be hard for women who have been used to being told by the marketplace, the fashion world and advertising what they SHOULD look like.

My struggle is always in the teaching and in the philosophy of moving away from consumerism to a more conscience consumerism.

It’s so much more than what you wear it’s understanding who you are and who you want to be.

We’d love to hear more about your business.
My business is just coming up on one year – so many folks are just learning about it.

We do anything that the client needs done with their style and wardrobe. Sometimes it’s shopping with them for a special event such as a family wedding. Other times it is shopping for a trip or an upcoming important job interview. The most popular service is the closet edit which we call the Closet Crash. That is when we evaluate everything and start to curate a wardrobe that reflects who the client truly is and what they want to become. We work with women only but I have colleagues that assist me when I have male clients so I feel like my business is very collaborative. I am most proud of our company mantra do more with less, use what you already own, use it better.

When we do need to purchase I always want clients to shop local first, shop Maker Product (made by hand by artists) and support fair trade.

This business in new in its concept. There are many stylists out in the New England market doing great things but I think we are nontraditional. Especially because we start clients where they are with size, shape, age, budget. We don’t try to re-make anyone we work with the client and each person is unique. There is no one size fits all solution.

So, what’s next? Any big plans?
Looking forward to bringing this concept to the masses. Fashion and Style is not just for a few it is for all women. BUT all fashion is not for everyone. Looking forward to assisting more women around the Greater Boston area. Also looking for more strong partnerships with stores, designers, nonprofits and artists. Collaborating is so much fun and working with local business is great as it grows everyone’s business

Contact Info:

  • Website:
  • Phone: 209-789-5364
  • Email:
  • Instagram: @capeanncleanout
  • Facebook: Lisa Ann Schraffa Santin Stylist
  • Twitter: @style64


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