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Meet Lexie Broytman of EvaDane in Springfield Area

Today we’d like to introduce you to Lexie Broytman.

Lexie, please share your story with us. How did you get to where you are today?
I started my company almost three years ago while I was finishing up my masters degree in public relations at Quinnipiac University. I was always interested in gemstones and minerals, and my time spent as a model in New York, Boston, and Milan helped me develop a unique jewelry line which showcased that interest. Living and modeling in New York left me with odd bits of time on my hands. I really felt the need to create something that I would be able to grow myself. I named the company after my late grandmother, Eva. She continues to be such an inspiration to me as she was the matriarch of our family, and I know she’d be very proud of the company’s growth.

Currently, I am working to include hand smithed sterling silver, brass and gold rings, pendants, and other pieces in the line. I wanted to move beyond what I’m already offering and focus on really specializing. There’s something very personal about smithing a new piece and I’m completely enjoying the process.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome? Any advice for those just starting out?
As an entrepreneur there are loads of learning curves. Fortunately, my dad has been instrumental in setting a great example of how to run a business, as he’s also a self-starter. But if I had a list, it would probably be this:
  1. There isn’t a guide book —so get ready to write one yourself. No one has done exactly what you’re doing, and if they have, you probably won’t have coffee with them any time soon. Your business is unique and the circumstances surrounding it are too. Don’t be afraid to experiment and write your own rules.

  2. Some people won’t support you or get you. There will always be nonbelievers, just as you will likely always have supporters. Don’t let negativity drag you down. Be confident and move forward with that.

  3. Set small incremental goals. This may seems obvious, but without a plan you’re likely to lose focus or focus on too many things at once. Don’t set yourself up for frustration by outlining lofty goals without a roadmap of the steps you plan to take to get there. So map out the small tasks it takes to reach a larger goal.

  4. You’ll need to learn how to do everything. Being a young business owner often boils down to you taking the necessary steps your business needs to survive and thrive. You don’t have the money to pay other people to do things for you. So you end up doing a lot of it yourself. That being said, there is so much value here. First, you gain a greater appreciation for the task. Second, you acquire skills which become building blocks for the future. Then when you can eventually pay others, you have a generally understanding of what the work entails.

    5. Keep at it. Owning a business is (personally) extremely rewarding. However, there are undoubtedly tough road blocks. Seemingly, there’s no way to navigate around them. But I’ve found that the old saying is true: where there’s a will, there’s a way. Persistence and accountability really pay off in my experience.

Alright – so let’s talk business. Tell us about EvaDane – what should we know?
EvaDane creates meaningful jewelry which positively impacts the wearer and supports the customer’s personal journey. Our products are handcrafted in the United States from semi-precious stones, quality wood, and other materials. We are very committed to sourcing the quality materials from all over the world to provide our customers with a unique personalized piece of jewelry that they feel good about wearing.
What quality or characteristic do you feel is most important to your success?
Success, to me, ultimately means being happy. Founding EvaDane has been a real pleasure. I have done various other jobs throughout my short life. I can confidently say I am passionate about the work I do for my business. It seems every time I have ventured out in an attempt at some other occupation, I come back to EvaDane. I chalk this up to the fact I enjoy what I do very much. I feel the goal of any business is to make money and build a solid reputation. It takes hard work and determination to make a go of my business. I really believe I have chosen the right path and am putting my energy into something worth-while. I can only hope I am able to continue to grow and build my business for the future.
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