Today we’d like to introduce you to Kerry Taylor.
Kerry, can you briefly walk us through your story – how you started and how you got to where you are today.
I was introduced to the gym by my uncle when I was 10 years old, but I truly committed myself to the gym when I began playing football at the age of 12. I would spend at least 2 hours a day in the gym because I wanted to become bigger, faster and stronger for football. I was sick of being the fast skinny kid on the team. My 4 years of committing myself to the gym made all the difference come my senior year when I was able to attend the University of Massachusetts Amherst to play football.
When I arrived there, I took the same approach and dedicated my time to work as hard as I could in the weight room, but this time I wanted to learn more and would constantly ask my strength coach, Bob Otrando, why? Why do we do things the way we do? What result is it going to get me? What if we did it this way instead? I started to soak up as much knowledge from him as I could. In my senior year, I was fortunate enough to be the captain of the 1998 National Championship team from UMass, which led to me getting a shot in the NFL. Out of college, I signed with the Detroit Lions and then ended up playing 2 years with the hometown team, New England Patriots. When I got released from them, I didn’t know what I wanted to do with myself. Per the advice of Coach O, I began to study to become a personal trainer. I became a trainer at Bally Total Fitness while I continued to chase my dream of being a professional football player. My time was spent half the year playing football and the other half working as a personal trainer. Being a personal trainer allowed me to find another passion that I had, helping people achieve their goals. I could not see myself doing anything else.
When I finally decided to walk away from playing professional football, I became the Fitness Director at Bally’s and held that position for 5 years before I decided that I wanted to open up my own facility. So, I left there and decided to go into business for myself. It was the best decision I ever made. We have been impacting and changing lives for 8+ years now and plan to do so for many more years to come.
We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Hahahaha….not an easy road at all. To get to this point there have been many ups and downs. Owning my own business comes with a ton of sacrifice and the challenge of creating balance in my life. I always had trouble with balancing it all, my life, health, business, relationships, and family. This is something I still work at every day.
The pressure alone of wanting to be successful and knowing I have so many people depending on me can be very tough to handle. But, every day I wake up and strive to impact everyone’s life I come across.
Having recently added the title of “dad” to the hats I wear, running my business has gotten tougher, but it has helped bring everything into perspective. It makes me realize that balance is an important thing to make sure I get a handle on, so you can be successful in every part of my life.
One huge challenge for me was rebranding my business. I wasn’t sure what would happen when I did it, but it had to be done in order for my team, myself and my members to continue to have great success. It was a huge investment of time, money, and emotion. But, like I tell all my members and my team if you believe it will happen and work for it, it will.
So let’s switch gears a bit and go into the 212 Health and Performance story. Tell us more about the business.
Why 212 Health and Performance? At 211 degrees, water is hot. At 212 degrees, it boils. Boiling water creates steam, and steam can power a train. That one extra degree makes all the difference. 212 represents the next level, the breaking point of success. At 212 Health and Performance, we will challenge you to give just a little more than you think you have. It’s the one extra degree of effort that separates the good from the great. We believe that with your hard work and dedication and our motivating, supportive and fun environment, you CAN achieve anything you want. You will be amazed at what you are able to accomplish with just one extra degree of effort….in every aspect of your life……the power is you.
We are not just a gym, we are an experience for everyone that comes into our space. Our walls are different colors, our energy is through the roof, we have fun, and take people on a motivating, positive, fun journey in fitness towards the goals that they have. No one day is the same! You are not just number when you come to us. We are like Cheers, we give you a break from all your worries, everyone knows your name and we’re always glad you came.
Has luck played a meaningful role in your life and business?
Luck.. hmmm.. I wouldn’t say luck has played much of a role. I think sometimes you have to make tough decisions in business and in life, and you hope that you always make the right ones. The truth is, sometimes you don’t, and sometimes I haven’t. There isn’t an aspect where I could purely say we were lucky or unlucky. But, I will say I am fortunate to have the team I have to work with every day to bring 212 to life, and the members to allow us to coach them on a daily basis.
- Monthly Memberships- $129/month and up
- Address: 20 Newman Ave. Suite#2002
Rumford, Rhode Island 02916
- Website: www.212HealthandPerformance.com
- Phone: 401-383-5959
- Email: Kerry@212HealthandPerformance.com
- Instagram: https://www.instagram.com/212_healthandperformance/
- Facebook: https://www.facebook.com/212HandP
- Twitter: https://twitter.com/212HandP
- Yelp: https://www.instagram.com/kerry_taylor_212