Today we’d like to introduce you to Kerri Koncius.
Kerri, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I founded Koncius Digital Marketing in February 2012 in Back Bay. My son was 6 months old, and I was working as a digital marketing manager at EMC, specializing in SEO and PPC. Though EMC is a very family-friendly company, I was struggling to manage my full-time job and hour-long commute on very little sleep. My son was in daycare just downstairs from where I worked, but I wanted to spend more time with him. The fact that he came with me during my long commute was negatively affecting his sleep schedule, as he would fall asleep in the car and later not sleep during naps or nighttime.
I went to Babson College for an education in entrepreneurship (which is where I met my husband Adam), and had always wanted to start my own business. I always thought I would have done so before having children, and that perhaps that ship had sailed. But then one day, I was driving home from work with my son in the car, and I was so tired that I clipped a car in the parking garage. I thought, “Enough! I can’t do this anymore!” I decided then and there to start my own business, to have the flexibility to stay home with my son while still contributing financially to our family.
It took a few months of contacting everyone in my network, asking if they needed a digital marketing consultant, to find enough clients to justify leaving EMC and taking my son out of daycare. I think I had two regular clients initially. In the first year of the business, it was challenging to get more business. I had a particularly hard time putting together enticing proposals. But slowly, over time, things shifted. People I had contacted early on reached out to me, saying they did now need marketing help. Others I didn’t know had heard of me through word of mouth. I figured out how to write a proper proposal. All of the sudden I had a new problem, the business was getting too big for just me.
I enlisted the help of some former colleagues who were also doing digital marketing contracting, but that still wasn’t enough. I complained to Adam (who was in property management at the time), that this was not what I intended – I did this to spend time with our son, not to have so much business that I was working all of the time. He tried convincing me that I had a good thing going here. I said “if you like it so much, maybe you should do it” – and it was like a lightbulb went on. We had friends that were married and ran a business together, why not us? Adam started by taking over the backend of the business – invoicing, accounting, etc. I then started training him on PPC. In April 2014 he left his job as manager of Avalon at Prudential Center and joined Koncius Digital Marketing as COO.
We were nervous about how this arrangement might impact our marriage, but it turns out it’s one of the best decisions we ever made! In July 2015, we had our second son. He was born six weeks premature, with a rare genetic disorder called Pierre Robin Sequence. We were in the NICU at Boston Children’s Hospital for a grueling 100 days. To this day, I’m not sure how we ever would have made it through that time if we did not work for ourselves. Thanks to our business, we were able to be by his side every single day in the NICU, and could actively manage his medical needs at home once he was released. We realize that we are so fortunate, that not all families would have this luxury.
Today we are still growing like crazy, despite never having really marketed ourselves! We are now located on the North Shore of Boston. All of our clients have come to us through word of mouth, and are mainly in Healthcare, B2B Software, and Financial Services. We provide SEO, PPC, Remarketing, Display, Social Media, and Analytics services. And we are hiring!
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
I have always been a marketer, never a salesperson. My very first job out of college was in sales, I was terrible! It was very difficult in the early days of Koncius Digital Marketing to put on the hat of salesperson to attract and close clients. Now that Adam has joined KDM, he has taken over this part of the business, so I can focus on things I enjoy more, like putting together PPC strategies and making optimization recommendations.
Alright – so let’s talk business. Tell us about Koncius Digital Marketing – what should we know?
We specialize in all areas of digital marketing, but we are most well-known for our PPC and SEO services. What I am most proud of as a company is our approach to these services. There are some very black hat techniques out there, and we refuse to partake in anything that would ever be considered “spammy”. Our approach has always been to focus on the end user and meeting their needs. Web content should be created with the user in mind and optimized for spiders, rather than purely for the benefit of bots.
Is there a characteristic or quality that you feel is essential to success?
That we really, truly care about our clients. We want them to do well, not just so some number is met, but so that they receive recognition internally for a job well done. At the end of the day, our job isn’t just about providing superior digital marketing services – it’s about making our client contacts look good, and making their lives easier by taking tasks off their plate. As a result, we have built very strong relationships with our clients and have a very high retention rate, some of them have been with us for 5 years now.
- Website: http://konciusdigitalmarketing.com/
- Phone: 978-887-1110
- Email: firstname.lastname@example.org
- Facebook: https://www.facebook.com/KonciusDigitalMarketing/
- Twitter: https://twitter.com/konciusdigital
- Yelp: https://www.yelp.com/biz/koncius-digital-marketing-topsfield
- Other: https://www.linkedin.com/company/koncius-digital-marketing
Wendy Burns, Eleanor Grace Photography