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Meet Kellee Twadelle of Rose & Dove Specialty Gifts in North

Today we’d like to introduce you to Kellee Twadelle.

Kellee, can you briefly walk us through your story – how you started and how you got to where you are today.
Rose & Dove, located in North Andover, Mass., is a specialty gift shop that offers an artful selection of gifts for everyday occasions. I worked as a project manager in Boston for several years before deciding to take time off to focus on my creative side. I started making jewelry, attending craft fairs, eventually selling wholesale to several local gift shops. I fell in love with the concept of owning my own gift shop, took a leap of faith, and opened my own shop in April of 2005. The premise of the business at the time was a balance of corporate gourmet gift baskets with artisanal wine and craft beers along with a retail side and selection of jewelry, tabletop & hostess gifts. My original location was in an historical mill district of Lawrence, MA. It was definitely a destination location. As the economy changed, and corporate gift giving declined, I made the decision to re-brand the store and move the location to a higher traffic location in North Andover in 2010, I moved the into a 1200 sq. ft. location in a highly visible plaza. Our focus became more on offering affordable gifts for baby, bridal, birthday, hostess, sympathy and so much more. As our business grew I purchased a 3000 sq. ft. location (anchor store) in the same plaza. In this new space we have expanded our offerings to include engraving and personalized products on site. Rose & Dove is “more than just a destination shop. It’s a place that inspires and connects the community.”  Known to many as their ‘happy place.”

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Absolutely not! When I started my business we were definitely a destination spot in a historic mill district. There was a lot of momentum to “re-vive” the community, but unfortunately a lot of the efforts fell short and I decided that I needed to move to a better location with higher visibility and traffic flow. In moving I also re-branded the concept of the store. Moving away from corporate gift giving to affordable priced point gifts for everyday occasions. Staffing has always been an issue, but have found within the last 4 years I have really found employees that fit in with everything my store is about!

Please tell us about Rose & Dove Specialty Gifts.
We carry gifts for any occasion: baby, birthday, bridal, housewarming, hostess, sympathy, pet, sports, seasonal … you name it we can find a gift for you! Our inventory is fresh and on trend. Our displays are constantly changing to reflect the season. We have a huge inventory of jewelry & accessories at really nice price points. Our customers know they can run in for the perfect gift and more than likely a welcomed treat or two for them too! What I am most proud of is the level of customer service we are known for. We are not a high pressure sales environment, we greet every customer and ask if there is anything special we can help them find … if so we assist … if not we let them browse and check back in when appropriate. We are also known for our gift wrap and signature packaging that we offer complimentary. We are a full service gift shop. Husbands love to shop with us, we have “wish lists” for their wives and the husbands will call up, give us a budget and we will have their gifts picked out and wrapped up for them.

If you had to go back in time and start over, would you have done anything differently?
I would have opened in a better location, been firmer with managing my staff, and staying on target with my budget when at gift shows.

Contact Info:

Image Credit:

Amy Spirito

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