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Meet Kaity Cimo and Katharine Requa of For Now in Seaport

Today we’d like to introduce you to Kaity Cimo and Katharine Requa.

Kaity and Katharine, can you briefly walk us through your story – how you started and how you got to where you are today.
For Now began as a marketing and operations consulting businesses specializing in retail and e-commerce consumer brands. We saw a lot of the brands we work with wrestle to get their product physically in front of their audience, so we decided to help them by launching a retail incubator in Boston. We were lucky enough for WS Development – the developer in the Seaport – to have faith in our concept and give us a shot in one of the best locations in the city.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Starting a business is never smooth – that we know of! There are always curve balls and ups and downs. For instance, this started as a consulting business and now we own a retail space. You have to learn to pivot and be open to new opportunities.

For Now – what should we know? What do you guys do best? What sets you apart from the competition?
Our retail incubator is a place where digital-first brands come together to test retail in the Boston Seaport. We host around 15 brands for 2-3 months at a time. We often reference it as “co-retailing.”

For brands, the storefront is a much needed space in between e-commerce and traditional wholesale. It’s a place where their product can be seen and felt and customer insight can be attained; a place where they can grow / thrive and engage with the community at large without needing to invest a lot of time, resources and capital. By sharing the economics, our brands are able to test retail without the high risk.

For consumers, it’s a space that encourages experience. In a world of never ending convenience, constant clicks and quick decisions, we’re saying it’s ok to come in and poke. Take your time, touch, try on, and talk. Bring friends, attend an event, and learn something new.

Our partner list spans apparel, accessories, home decor and artisan treats. What’s consistent are digitally-native brands who want to meet you with no screen in the middle.

What is “success” or “successful” for you?
We put in a lot of work, but we love going to, and being at, work. For us, success is an evolution versus a specific milestone – an accumulation of small wins, a collection of decisions that continue to challenge us individually while simultaneously breaking new ground for brands in retail.

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