Today we’d like to introduce you to Jillian Arquette Gallagher.
So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
My birthday wish for a Venus Fly Trap plant at the age of six was fulfilled and I’ve been seeking things that thrive in dirt ever since. I’ve sought every opportunity to lay my hands on flowers; from a grocery store florist to a cut flower wholesaler, a local nursery, and waitressing in between, I’ve learned to grow trays of blooms from seed and sling them on my shoulder like a banquet server.
I began to focus my attention on weddings after a few friends and family members had asked me to design for their special day. When quality mattered, many of the flowers that were imported weren’t standing up to those hot midsummer wedding days, so I began to grow more and more of my own materials on the berry farm my father and I had broken ground on in a couple years earlier. Today, we grow more flowers than berries and the bees (and our business) are thriving.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
The difficulty of turning our disused dairy farm into a functioning agricultural endeavor has presented more difficulties than I could have imagined. The amount of rocks we have unearthed over the last five years has been unbelievable and the density of our clay soil has certainly slowed our ambitions. We have worked hard to amend the soil, win the war against weeds, and get an irrigation system up and running using old hand dug wells on the property.
Alright – so let’s talk business. Tell us about Fruition Flowers – what should we know?
Fruition is a floral design studio and flower farm specializing in creating bespoke florals for weddings and special events in the seacoast area of New Hampshire. We use as many locally cultivated or foraged materials as possible to ensure every bridal bouquet has some seasonal elements that make their flowers unique to a time and place. We capture an aesthetic through flowers; by creating designs which have a looseness and movement that highlights the qualities of each individual stem. We shun “compact” designs, where flowers are shoulder-to-shoulder crowded into a bouquet, instead, we seek elements from nature to give our designs unique flair and seasonal interest.
Many of the blooms we tuck into these special designs are grown following organic practices (although not certified organic) on our little flower farm, ensuring that each stem has never been dipped in pesticides, nor flown half way around the world at the expense of our environment. The poor labor practices, rampant use of herbicides and pesticides not allowed in the U.S., and overall carbon footprint of imported flowers has driven us to do the difficult work of farming to minimize the need for those tainted blooms. We feel the importance of farming sustainably is paramount; we use drip irrigation to minimize runoff and water waste, a solar powered deer fence, and we compost and recycle religiously. Flowers should have as positive an impact on this earth as they do their recipients!
Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
A huge part of Fruition’s success can be found with friends and family. Our team tirelessly burns through weekends spent delivering weddings, weeding flower patches, watering and planting. There have been countless brides, as well as friends and family who have referred Fruition for weddings, and our business has grown to design more than thirty weddings each year! I have been lucky enough to have a few designers who have been especially influential, although I suspect they don’t even know it- the gal who designed my wedding, Sarah Pellerin, as well as a local flower farmer, Tina Sawtelle have both showed me that this flower filled life is possible, they gave me the courage to do more than just plant a seed.
- Website: www.fruition-flowers.com
- Phone: (603)969-4162
- Email: email@example.com
- Instagram: @fruitionflowers
Love and Gasoline, Wylde Photo, Clifford Photography, Matt and Ash Photography, Vanessa Embling Photography