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Meet Jenny Johnson of NESN’s Dining Playbook + Champy Brands in Back Bay

Today we’d like to introduce you to Jenny Johnson.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
14 years ago I started working as a producer with Billy Costa, one of New England’s most recognizable personalities. Two years later, we thought our chemistry would work well on camera and so while remaining Executive Producer, I joined food and dining program which at the time aired on NECN as his co-host. 9 years later we decided to make a shift from NECN to NESN where we’d have a larger more dedicated audience. And it’s been 5 years since the launch of Dining Playbook.

We won three Emmy awards for our work promoting the vibrant hospitality industry throughout New England. It was through falling in love with this industry that I met my winemaker and future partner of my second business venture Champy. Champy is a Sonoma based sparkling wine launched in 2015 solely in MA, offering people a delicious method champenoise Chardonnay, Pinot Noir blend, with a message reminding everyone that a glass of bubbly can transform ordinary moments into extraordinary ones!

Has it been a smooth road?
It’s been an absolute adventure. Launching new brands both with Dining Playbook and Champy has been some of the most humbling experiences to date. In a world full of much competition and every changing landscape both in retail and media – there has never been a dull moment. But the passion for my work as a producer, brand creator and connector is always fueling and inspiring.

We’d love to hear more about your business.
At my core, I like to think of myself as a connector. I love sharing opportunities, introducing like-minded people and offering New Englander’s experiences they might otherwise have not had – through food, fitness or culture. I produce television, I create concepts that will help promote someone’s brand. I promote small business and tell the stories of how people got there. I am known for bringing people together and enhancing their experiences one they connect, I’m known for telling good stories about the people that make up Boston and New England. And to top it off I bring a delicious sparkling wine to the party!

Is our city a good place to do what you do?
Boston and its surrounding communities supports its local businesses. Whether it’s our sports teams or philanthropies or our universities – we are a hugely supportive and loyal community. I don’t have enough good things to say about this city. I suppose it’s easier having grown up here appreciating the pace we keep and the directness we exude – but yes I would recommend Boston to almost anyone (as long as you can handle winters).

I recently was named a Lululemon ambassador a company who’s mission I love and admire and the store is in the vibrant bustling Seaport district – filled with great new restaurants people both young and old in a BRAND new section of the city – it’s been amazing to watch this city expand and place values on not only good food and places to live but in the wellness industry as well, a great healthy but hearty place to live!


  • Champy retails for 19.99 and can be found in man liquor stores through Massachusetts

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