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Meet Janet Kosloff and Diane Hayes of InCrowd

Today we’d like to introduce you to Janet Kosloff and Diane Hayes.

Thanks for sharing your story with us Janet and Diane. So, let’s start at the beginning and we can move on from there.
We both came from traditional market research company’s and recognized that there had been little innovation in the market research industry in decades, and was ripe for disruption. We knew that the speed at which business was moving was ever increasing and that the ability to get market insights was not changing. We took that idea and applied technology to automate and simplify a very complicated process and reduced the time to insight from weeks or months to hours or days.

Has it been a smooth road?
There are always bumps in the road. Together we bootstrapped the company for the first year and a half, during which time we were trying to raise seed funding. This was a long and difficult process, but ultimately was successful.

The process of software development is long and hard, especially in a cost constrained environment. There were times when the product failed during very important and visible client work, and we had to recover from those situations.

Building the right team is difficult and we’ve had key hires that did not work out and set us back, but again you rally the troops and press forward.

As the company grows keeping true to the culture that we developed as a small company becomes a challenge as you need to add layers and process. It’s something that needs attention all the time.

We’d love to hear more about your business.
We pioneered the category of on-demand, realtime market intelligence for the Life Science market. We’ve done this by focusing on applying technology to automate what can be a very cumbersome process. We’ve removed the friction between our clients who have questions and the experts who have the answers they need by taking away the barriers.

For example, our clients via our technology, can themselves (or with the assistance of our staff) write micro surveys and direct those surveys to very targeted responder groups (i.e. Oncologists who treat lung cancer in academic hospital setting). We provide the tools to our clients so that these short surveys have all the quality and rigor of old fashioned market research. Our clients now have the ability to begin to see the results of their surveys in a matter of minutes.

We are extremely proud of the team of people who work hard everyday to make InCrowd the great company that it is. We delight our clients everyday, respect each other, work really hard and make sure that we take the time to enjoy each other and our success as a team.

Is our city a good place to do what you do?
Boston is a great place to start a business because of the thriving start up environment.

This includes an endless array of events providing information and networking, and a community of products and services targeted to help emerging companies.

It is a young and vibrant city with such a talented workforce. Finding great candidates regardless of the level of the position is always possible. We’ve found amazing talent through the hiring of interns who have developed into some of our best employees.

The one downside to Boston is the ever-increasing rental market for both commercial and residential real estate. This makes it difficult for emerging business to afford space and for young people to remain in the city long term.

Contact Info:

Image Credit:
Top photo is Janet Kosloff, bottom Diane Hayes

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