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Meet James Therriault of New England Everyday Goods

Today we’d like to introduce you to James Therriault.

James, can you briefly walk us through your story – how you started and how you got to where you are today.
From our humble beginnings in October 2010, New England Everyday Goods got its start in a small 400-square-foot shop across from the movie theatre in downtown Peterborough. We quickly outgrew that charming little spot, and in July 2011 we relocated the store across the street to Depot Square.

Fast forward to January 2014…

After three years of solid growth, we packed up the business and moved to a sprawling building atop a picturesque hillside that we purchased in the neighboring town of Jaffrey. That property, well-known as the iconic Coll’s Farm Stand for over 40 years, is now the home of New England Everyday Goods & Farm Market.

With over 4,000 square feet of retail floor space, there truly is a lot more in store for you when you visit us. New England Everyday Goods now offers a wider selection of useful and unique products crafted with Yankee pride and ingenuity.

Under the same roof you’ll discover a fresh foods market with in-season locally grown produce, dairy items, free-range eggs, baked goods, maple syrup and an even bigger assortment of New England specialty gourmet goodies.

Just a short drive up the hill off of Route 202, plenty of onsite parking and a beautiful open view await you. We look forward to seeing you soon!

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
The start-up year is always challenging. Fortunately, we were well-known merchants in the area having previously owned and operated a retail establishment in Downtown Peterborough. By the second year, the business took off and grew rapidly.

Purchasing our own property in a neighboring town and relocating the business there has proven to be an on-going challenge for the past 4 years. Unpleasant neighbors have been a frequent distraction. Shifting shopping habits, particularly the growth of online shopping has also had an impact on our sales, especially in the 4th quarter holiday season.

Alright – so let’s talk business. Tell us about New England Everyday Goods – what should we know?
With a sprawling retail store and farm market, our goal is to be your favorite destination to discover unique and useful products that embody the spirit of New England practicality, craftsmanship, and pride.

Although we are in the retail business, New England Everyday Goods’ main mission is to help consumers make educated purchase decisions. We strive to provide in-depth information about all the merchandise we offer.

Oftentimes, our customers enjoy “the stories” about the products – how they’re made, the people who craft them, etc. – as much as the actual goods themselves. This is where shopping feels good (and smells good, too).

When you shop with us, you can feel good about your purchases – for good reasons:
1. You’re buying superior quality products that are made with great care and integrity. Every item, whether it’s a bar of handmade soap or a piece of pewter destined to be a family heirloom, is created to offer excellent value and complete satisfaction.

2. You’re helping keep American small business and entrepreneurship alive. While many of the goods we offer are handmade by individual talented artisans, the majority of our merchandise is produced by family-owned businesses – from cottage industry mom-and-pop shops to full-scale factories.

3. You’re supporting local jobs, which has a positive ripple effect across the American economy. In the past year alone, several of our suppliers have expanded their operations and added employees.

4. You’re being environmentally responsible. Nearly everything we sell has an eco-friendly aspect to it: reclaimed and recycled materials, minimal packaging, organic and biodegradable ingredients. Because these products are so well made, they’ll last much longer – and perform better – than the cheap stuff. Plus, products made here require less transportation than imported goods.

At New England Everyday Goods we are big advocates for “conscientious consumerism” because we all stand to benefit when we shop wisely. And it’s empowering to know that our purchase decisions can make a real difference in the lives of our fellow Americans.

Is there a characteristic or quality that you feel is essential to success?
When we started New England Everyday Goods we had lots of ideas about what the business should be (and shouldn’t be). After making several mental and written lists, we distilled all those aspirations down to ten that we feel very strongly about – ones that we are committed to accomplishing by consciously conducting all aspects of our business with these in mind every day. That list is below, but we feel of our “10 Commitments”, Integrity has been the characteristic most important to New England Everyday Goods’ success.

Our 10 Commitments:
1. Integrity. To us, this is everything. It means doing the right thing, even when that might have negative short-term consequences. “What’s right isn’t always popular; and what’s popular isn’t always right” is one of our “live by” adages. We are proud of the fact that all our colleagues share our same commitment to integrity.

2. Collaboration. We live in an increasingly competitive world; fair competition is good and healthy for business. Whenever possible, we try to work through competitive situations so everyone comes out a winner, especially our customers. By collaborating with our suppliers and other business like ours, we’ve found that we can all coexist harmoniously.

3. Authenticity. Being dyed-in-the-wool New Englanders we expect things to hold true to the claims they make. We don’t like to be misled, so we make sure the products we offer represent genuine, honest-to-goodness New England value and practicality.

4. Uniqueness. Starting off as a one-of-a-kind concept is relatively easy; staying pleasantly different over time is more challenging. We are committed to continually finding out-of-the-ordinary – and extraordinary – New England made goods to share with you. And we will present them you in a way that’s informative, entertaining…and unique.

5. Satisfaction. Having this business is truly a satisfying experience for us. We come in every morning feeling very fortunate to work with wonderful suppliers and share their goods – and stories – with our delightful customers. The greatest pleasure we get is when our customers feel good – completely satisfied – with their purchases.

6. Sustainability. Although this is becoming an overused buzz word, we have always been concerned about waste and the misuse of our planet’s precious natural resources. We are frugal Yankees and try to use up everything before sending any remnants to the recycle bin. We consciously look for products that are made from reclaimed and recycled materials, as well as goods from suppliers that practice good stewardship of the raw materials they use in their production processes.

7. Practicality. Nowadays everyone is being more careful how they spend their hard-earned dollars. Our goal is to offer exceptional quality, useful products that can be enjoyed every day…and on special occasions, too. When you want to indulge in a little bit of frivolity, you can count on us to have interesting things that will bring happiness to you and to those you favor with gifts.

8. Education. We believe there is no greater service than to share knowledge with others. In our business we are always asking questions to learn all we can about the people, the companies, and the goods they produce. By providing you with plenty of useful and interesting information about the products we offer, our hope is that you’ll make purchase decisions that have a positive impact on many levels.

9. Ingenuity. New Englanders have a reputation for being clever, resourceful folks. And we look for products that embody those attributes whenever possible. Whether they are handcrafted items like pedal-powered organic soaps or antique textile bobbins re-purposed into candlestick holders, you’ll always find things here that combine utility with a bit of “Yankee Ingenuity.”

10. Simplicity. In a world that seems to grow more complex and complicated all the time, we strive to stick to the basics. We look for functional items that are easy to understand and easy to use. We prefer to keep things simple like they were in the good old days. Some might think we’re living in a bygone era and are old-fashioned. (We take that as a compliment!)


  • Hundreds of high-quality, everyday use products priced under $10.
  • Wide assortment of pure maple syrup and sweets starting at just at 25 cents each.
  • Dozens of unique gift ideas to fit any budget.

Contact Info:

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