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Meet James Reynolds of Reynolds Flowers in Middleboro

Today we’d like to introduce you to James Reynolds.

James, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I was working for a larger Boston-area bank after college when my father convinced me to “come back home to the farm.” At that time, he had commercial greenhouses and was transitioning into cut-flowers. Tandemly, the banking industry hit the 1980’s S&L crisis. The timing was right to learn a new trade.

Over the past three decades, I not only became a floral designer, but an organic farmer, a corporate officer, an independent marketer, and my favorite title: A Dad.

Has it been a smooth road?
There are no smooth roads, but Time does have a way of ironing out the kinks. There are little ‘tells’ in business that one begins to get a feel for if one has made enough mistakes. Really, they are ‘fears’ – and there are two kinds. There is the fear that you are being targeted in some way, say you’re being strong-armed into a contract, or you start noticing a series of coincidences that are adversarial. That’s real, and you need to spend some time figuring that one out. The other fear is when you think you see an opportunity and you are filled with self-doubt. Maybe this, maybe that, maybe, maybe, maybe. That fear is in your head and natural, but usually wrong.

The real struggles come from that first fear – when you went against your own instinct. Usually, the problem goes away when you get away from large corporations and egocentric bureaucrats. Occasionally other things will just go wrong – 2008 for instance. Mostly, problems can be managed, but if you really care about what you’re doing it’s that one disgruntled customer’s comments that will keep you up nights.

So, as you know, we’re impressed with Reynolds Flowers – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
At the core, we are a florist. We have spent half a century building a family business, serving our community with sympathy flowers, generations of weddings, floral sculptures and decades of Valentine’s roses. We also feature cheese and gourmet baskets.

While many of our clients are familiar with our website (, in recent years we have expanded our retail shop into gifts and home decor, and this year we’ve added wine and beer, as well as wine baskets to our selections. We source and promote local artists, artisans and specialty food producers and retail as much organic product as we can get our hands on. In season, we are also organic growers of cut-flowers.

Looking forward, we presently have a plan in engineering to add a 2000 square foot barn to our facility to better serve our growing retail needs and look to expand our wine, gourmet and gift shop.

Our business encompasses a number of related areas but offers a selection not often seen together, in a pastoral country setting.

Let’s touch on your thoughts about our city – what do you like the most and least?
I’m most proud of our history, culture and diversity.

Hands down, I least like the traffic.

Contact Info:

Image Credit:
Reynolds Flowers

Getting in touch: BostonVoyager is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

1 Comment

  1. Judy Thomas

    November 3, 2017 at 3:32 pm

    Been using Reynolds as far back as I can remember as did my parents (Cushings)!.Will be using them soon around Thanksgiving & X-mad.

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