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Meet Heather DeBerio of Powerhouse Juice in Woburn

Today we’d like to introduce you to Heather DeBerio.

Heather, please share your story with us. How did you get to where you are today?
Powerhouse Juice started in May 2015. My husband and I have a combined 30 years in the food industry, and have contemplated starting a catering company many times. We decided that outfitting a trailer to become a food truck and drive to local companies as well as special events was an amazing idea. We did everything from salads and yogurt parfaits to acai bowls and fresh pressed juice. That same month we also started selling our juice at local farmers markets around Massachusetts. Our juice flavors were a hit at the markets and got such amazing customer response. It became clear we had something special.

During the December 2015, we opened a tiny retail shop at Mill No. 5 in Lowell selling our juices as participated in winter markets. During the spring, we applied and were accepted into 18 weekly farmers markets around Mass.

With our rapid expansion, we closed doors in Lowell and sold our food truck to sign a new lease in Woburn. We recently started the build out of our new shop, which will be our base of operation (kitchen, office, etc). We are now on track to start selling our juice in local stores in the next month or so.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Owning a business has been challenging, but it’s always been so rewarding. I love a challenge, so figuring out how to be my own website designer, salesperson, chef and graphic designer has been enjoyable to learn.

We starting our business with under $8,000. This included our juicers, market equipment, website, food truck, labels, packaging, all permits. We have always had to be very resourceful, even now. For 1.5 years we were in the kitchen 10 hours a day, and working markets. Every day we worked 18hrs. Finally, this past fall we were able to upgrade to faster more efficient equipment.

Balancing decisions for what’s best for our company vs. what’s best for the family has been our toughest challenge. My husband and I own a home and have 2 young girls. Being a family business, we worry we won’t grow as quickly as our competitors, but failure is not an option.

Please tell us about Powerhouse Juice.
Our business specializes in daily made cold pressed juice. We use the freshest produce as well as the best juicing equipment on the market, so we can offer our customers the highest quality juice around. We specialize in all natural, raw cold pressed juice. We offer daily deliveries as well as 1, 3, 5 day cleanses. We are known for our tart raw juices that have vibrant colors. We use lots of citrus and green apples as the base of many of our amazing flavors.

We are proud of having a small carbon footprint. We try and buy produce locally as well as provide Burnshirt Valley Farm with 90% of our fruit and vegetable waste. That’s over 1000 pounds of waste a week that we’re able to provide as feed for growing pigs.

Do you look back particularly fondly on any memories from childhood?
My favorite memory as a child would have to be our family vacations in Point Sebago. We would go every year for a week. Our family would go with 5 or so other families who all lived in southern Massachusetts. It was kind of a free for all for a week. Skiing and swimming to pottery and sunset dance cruises. We made so many memories those summers. I soon plan on making similar memories with my kids there too, I just need to get my husband to camp first!

Pricing:

  • Any 16 oz bottle of juice- $9.00
  • Any 16 oz bottle of nut milk- $9.00
  • We offer 1, 3, 5 Day Cleanses starting at $54.00
  • Monthly Juice Clubs start at $64.00
  • Hand Delivery of any online order $8.00

Contact Info:

  • Address: 34A Holton Street,
    Woburn, MA 01801
  • Website: PowerhouseJuice.com
  • Phone: 978-729-3244
  • Email: hadeberio@yahoo.com
  • Instagram: @powerhousejuice
  • Facebook: /powerhousejuice

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