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Meet Greg Fisher of Willow Tree Films

Today we’d like to introduce you to Greg Fisher.

Thanks for sharing your story with us Greg. So, let’s start at the beginning and we can move on from there.
In 2012, after many years in the creative industry writing and producing music as well as exploring amateur photography, I launched Willow Tree Films with the objective of crafting authentic wedding stories. Stemming from my passion for music, storytelling, and attention to visual detail, my wedding cinematography and filmmaking focuses on capturing couples in love and telling their stories. My goal is to put an intentional focus on the organic, natural details of the day, no matter how small, and to hand-craft a timeless keepsake.

Now in 2018, after establishing myself in the Philadelphia, New Jersey, and New York metro areas for wedding cinematography and having received numerous awards, I have relocated to the Greater Boston area not only to expand my company but also to continue writing the pages of my own love story.

Has any goal ever been easy to achieve?
Definitely not. I started this company from the ground up with $1.54 and no guidance. I remember spending hours researching on the computer, setting up coffee meetings with fellow creatives in the area to talk shop, as well as reading numerous books for ways to build a successful business.

To be honest, it wasn’t easy, no matter how many fellow creatives I spoke with or how many books I read, it was still a scary path at times, but it was well worth it. We can only grow through the mistakes we make and we can only make mistakes if we chose to put ourselves out there. I knew that I had a passion for cinematography and a niche for creative storytelling.

Once I gained the confidence to put myself out there I went for it and for the past six years I have never looked back. I remember one of the first years I went full time on my own. I booked 46 weddings that year. Yes, 46, I know I was ambitious, I also didn’t know what I was getting myself into. Think about it, there are 52 weeks in a year and I had 46 weddings, I clearly was not thinking.

At this time in my career, I was a one-man show. I filmed events solo, edited them, and delivered them all on my own. I would spend from 5 am until 11 pm editing just to keep up with everything. Let’s just say I learned very quickly what the limits of being a one-man show were. My dad gave me some of the best advice I have ever received which was to work smarter, not harder and to enjoy the fruits of your labor.

To do this I established teams which took the load off of me filming every weekend and allowed me to focus on ways to be more creative with my storytelling. Asking for help can go a long way. I’m extremely thankful for the talented and driven individuals that I have working for me. Without them, I’d still be the one-man show working 5am-11pm just trying to keep my head above water.

We’d love to hear more about your business.
My approach as a wedding cinematographer involves an intentional focus on capturing real moments. My couples’ love is faceted, and full of depth. My experience has taught me to be patient for special, genuine moments. This directs the film that documents their love. I look for organic emotion and try to put my focus on those moments. I don’t just create a wedding film, it’s visual storytelling, personally handcrafted just for them.

I have been fortunate to receive many awards over the past six years that I have been in business, but what I am most proud of are the personal referrals from past bride and grooms. Because of them I have had to do little to no advertising and have continued to grow a successful business with an excellent reputation.

What sets me apart from others is that I listen. With my background in music and my attention to detail, I often use music not just to compliment the storytelling but to invoke emotion. I also use it to accentuate significant moments throughout the film.

Is our city a good place to do what you do?
To be honest, I have only been here since September. I will say though that the wedding industry professionals in the area that I have had the pleasure of meeting have been wonderful and extremely inviting. I feel like it is a great place for my business. The venues in the area are beautiful and I am looking forward to filming at them throughout this wedding season.

If someone was just starting out in this area, I would recommend that the network. There are a lot of talented and well-established wedding professionals in the area that have copious amounts of knowledge to share.


  • Starting at $4600

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