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Meet Geoff Bloom of Gigawatt Graphics in North Shore

Today we’d like to introduce you to Geoff Bloom.

Geoff, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I’m the Found and Creative Director of Gigawatt Graphics, a graphic design agency based out of Peabody. I was born on in Lakenheath, England and I’ve always seen the world a little differently – through a creative lens. I was constantly coloring as a child and loved high-contrast (my mother had to steal my black crayons away). When I was a moody teenager I drew creepy Zombie-esque creatures that got my parents called to my middle school. Today, I’m A Bruins hockey fanatic, video gamer, board gamer, self-proclaimed geek, vintage packaging collector, and super proud father. I’m also a movie junkie, I have a poster series called Cinema Obscura where I illustrate random props and quotes from some of my favorite flicks. As you may have guessed from our company name, there are a lot of Back to the Future references. That series landed Gigawatt Graphics some internet fame last year thanks to BuzzFeed and The Design Museum of Boston. You can see some of these posters in various spots throughout the North Shore.

I started my design career in central Massachusetts where I earned degrees in Graphic Design and communication media. I’ve always had a passion for design and for making the ordinary extraordinary. In advertising, for example, as the designer, I take pages full of Word-formatted copy and convert it into an artistic statement that piques public interest. The ability of design to make an impact like this has always amazed me. I consider myself an artist, an illustrator, and a photographer, but I am first and foremost a designer. After 12 years in the design industry from sports memorabilia companies, to household products, technology expos, and candy packaging, I grew a team of connections [an excellent network?] that would eventually help me launch my own prospering small business.

Making a big life change can be daunting. Myself, I’ve never been one to take big risks. I’m too calculated for that. I can’t even buy a shower head without researching reviews and specs in detail. So, after 4.5 years as the Creative Director for a large candy manufacturer in Revere, I was in the middle of calculating my next big move. I was hitting a point where I was moonlighting so much that I was practically working two full-time jobs (along with helping raise my 6-year-old daughter) and something had to give, primarily so I could sleep again. I traded in my 9-5 for an adventure in the uncharted territory of business ownership as I started my own design agency, Gigawatt Graphics. As James Altucher once said,“If you don’t choose the life you want to live, chances are, someone else is going to choose it for you.”

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
It’s been a great first year for the company, even with a few learning curves in the beginning (wishing I had taken more business courses in college!), and I couldn’t have asked for a better turnout. I’ve also made some great friends, colleagues, and clients along the way. I look forward to growing the company even more over the next few years. This year we hired a few contractors (designers/web developers/copywriters) to join the team as needed, and over the next few years, I hope to expand the company to a storefront location and hire some staff as Gigawatt Graphics continues to grow.

So, as you know, we’re impressed with Gigawatt Graphics – tell our readers more, for example, what you’re most proud of as a company and what sets you apart from others.
Gigawatt Graphics is an award-winning Graphic Design agency based out of Peabody, MA. We specialize in branding campaigns, packaging design, marketing materials, web/digital graphics, illustrations, and much more. I do get a lot of folks that are just starting out asking for the “Nike Swoosh” logo. But that swoosh didn’t stand for anything when it was first created. The company had to grow brand awareness before the logo could live on its own. I like to compare building your branding to raising a child. In the beginning, you need to nourish it and foster its growth (and of course share as many baby pictures as you can on social media), so that your brand will grow to be strong, recognizable, and self-sufficient in its adulthood instead of still living in your basement when it’s 40.

We love helping companies and non-profit orgs achieve better results. Be it selling more products off store shelves thanks to eye-catching packaging designs, promoting their company in new and exciting ways by growing brand awareness, or promoting their next event with well-designed posters (hierarchy of information is key).

I recall a client that had a product that was slowly dwindling interest from buyers, That’s when Gigawatt Graphics stepped in. We kept the original product but made brand new packaging elements, which lead to a half-million-dollar sale via one of the major retail chains that had cut the product dramatically the previous year. This is design ROI in action.

We’ve created designs for WGBY (a PBS station), Enterprise Bank, The Humane Society, American Cancer Society and many more. We also help build small companies from the ground up. From logo development to business cards, posters, flyers, store signage, window decals for storefronts, vehicle car wraps, social media campaigns, website design, and so much more.

Visit our portfolio online to find out more. Gigawatt Graphics: Let us Turn Your Brand On!

How do you, personally, define success? What’s your criteria, the markers you’re looking out for, etc?
I’ve always had a passion to become my own boss and set my own hours, and to finally achieve that mythical unicorn called “work-life balance” I heard so much about. I also wanted to find a way to carve out more time to spend with my growing family. At the heart of it, though, I have something to prove – to myself. I want the flexibility and focus to explore my creative passions and hone my skill set, not only to grow as an artist and designer but also to better serve my clients.

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Getting in touch: BostonVoyager is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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