Today we’d like to introduce you to Francesca Ciani.
Francesca, please share your story with us. How did you get to where you are today?
During my many years of working in hospital settings and integrative health clinics as a massage therapist, I all too often saw patients abandon their health protocols, in particular, therapeutic bodywork, because there wasn’t enough time built into their visits to receive a full body massage. I opened The Gift Massage and Bodywork because I saw a need for a healing space specifically for people needing a medical massage. At the Gift Massage and Bodywork, I am able to tailor therapeutic bodywork for each client and support their long-term recovery through a variety of healing modalities, offering them a safe and comfortable environment in which there is always ample time to tend to their needs.
Has it been a smooth road?
Running a private practice requires a lot of time. Like many small business owners, I started out relying on my self-confidence and hard work, and with little financial backing. I knew there was a market for my very specific skill-set. Making time for networking and client outreach has been a challenge for me as most of my time is spent in the treatment room with clients. I’ve learned how digital marketing has become an integral part of the business building and that side of my practice could always use more attention. I am still very old-school, responding to “word of mouth” referrals, and focus mainly on building personal relationships. My mission during therapy sessions is to help motivate my clients to embark on a personal journey to reconnect with their true self, tapping into innate resources and healing wisdom to achieve balanced health.
So let’s switch gears a bit and go into the The Gift Massage and Bodywork story. Tell us more about the business.
The Gift Massage and Bodywork offers a comfortable and safe environment that supports the need for various healing modalities and therapeutic bodywork, especially for integrative medical massage. There aren’t many Board Certified Massage Therapists trained to work in hospital settings with patients needing long-term care. Most people think of massage as time off, pampering, or beautifying at a spa, and while that can be hugely relaxing and nice, therapeutic bodywork actually promotes profound healing for the whole body and all of its systems. Integrative massage therapy is all about long-term and sustainable healing, and that is what I strive for in my sessions with my clients. In my practice, I draw on my years of training in various healing arts and am able to bridge conventional and alternative approaches to bodywork.
How do you think the industry will change over the next decade?
Many individuals worry about expensive Health Insurance plans and maintaining a balance in their wellness and health. For this reason, I would like for The Gift Massage and Bodywork to improve its methods for outreach in the next 5 years where more growth would prosper with cross networking amongst other local businesses such as; the health, hotel and tourism industries, because Integrative long-term health and wellness is steadily available at reasonable prices and should not be left ignored or on the back burner.
- 60 min sessions $65-$75
- 90 min sessions $95- $110
- Address: 1 Raynes Ave unit 204
Portsmouth, New Hampshire 03801
- Website: thegiftmassageandbodywork.com
- Phone: 603 498-4737
- Email: firstname.lastname@example.org
- Facebook: The Gift Massage and Bodywork