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Meet Fena Fenelon of Sofenomenal Design & Images

Today we’d like to introduce you to Fena Fenelon.

Fena, can you briefly walk us through your story – how you started and how you got to where you are today.
My story started with me getting fired from my job of four years on March 9, 2017… just 3 days shy of my 32nd birthday and I kid you not, the moment I heard “we’re going to have to let you go” I felt so free.

Though I didn’t know what the next step was going to be I felt completely liberated. It had gotten to the point where I really did not care about my job, did not care about the company at all to the point where I was either going to quit or they were going to fire me.

Once I lost my job I didn’t make it public (like who would) but I did tell several of my friends and they all said pretty much the same thing… basically I was never meant to work for anyone else. I was told to go back to blogging.

I was told to do event planning. I was told to start a YouTube channel… but nothing really grabbed me but what I vividly remember is God telling me to not look for work but to be still. About two or three months after losing my job, I was approached by a friend of mine who was looking to get a website done and asked me if I knew how to make a website.

I had only made my own site (self-taught) and I told her that and she decided to take a chance on me and have me create her site for her brand. She absolutely loved it and after she launched her website, she told people who made her site, and I swear business bloomed and it’s been booming and blooming more since then.

I’ve always had the name Sofenomenal but when I noticed that I was getting more and more business inquiries, I decided to rebrand myself as a graphic designer.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It definitely hasn’t been super smooth but it’s also hasn’t been too too bumpy. The majority of my challenges were internal, particularly in the beginning. Asking myself, “can I do this?”, “is there a need?” , “I never went to school for this.

Who will take me seriously”… basically doubting myself but one thing about me is that I do a lot of self-reflection and self-affirmation to check myself and to remind myself of who I am. The moment I stepped into my purpose I realize that there was, in fact, a need in that I can do this and I can make this happen and I don’t have to go to school to succeed in a craft.

Another challenge time management. I’m not on a fixed schedule. I constantly get calls and emails about request and last minute shoots so I’m all over the place. in the beginning, it was tough but I had to develop a [work] flow (which I’m still tweaking) and balance where I’m not neglecting work/ projects and my personal self-care.

Sofenomenal Design & Images – what should we know? What do you guys do best? What sets you apart from the competition?
As a graphic designer, the sky’s the limit. Graphics are everywhere. Visuals are everywhere so the possibilities are endless. Sofenomenal Design & Images is pretty much a one-stop shop for most graphics and photography needs. I’ve done logos, fliers, book covers, media kits, business cards, websites, etc.

Though I have a lengthy list of things I can so, what I really am known for is my customer service and my ability to relate to my clients and make them feel comfortable about that they’re coming to me for. I often hear a lot “Fena. You just get me” and the more and more I hear that the more I realize that I’m on the right career path.

I am exactly where I’m supposed to be in regards to my purpose. I’ve always had the heart to serve and I believe that a successful business is one that is built on serving.

What sets me apart… I’m a woman. A woman of color at that. Growing up, graphic designers didn’t look like me. Also, my style sets me apart. I LOVE walking into a room with my face beat, fur, heels, nails did, hair has done everything did and when asked: “What do you do?” I proudly say. “I’m a graphic designer”

What moment in your career do you look back most fondly on?
I have many proud moments but my proudest is taking Sofenomenal to schools and speaking and doing workshops with students ranging from middle school and high school and exposing them to creative career paths after high school/college.

They way the students receive the information/material and their reactions really remind me that my career as purpose. I’m not just only creating art but exposing possibilities to kids who never would have thought they could ever make THIS a career.

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