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Meet Erica Jones of O Luxe Design

Today we’d like to introduce you to Erica Jones.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I have been in the Wedding Industry just shy of ten years now, starting out first as a wedding planner before transitioning into Floral and Event Design. Although wedding details and planning were my first loves, it didn’t take long for me to become even more obsessed with how to make a wedding beautiful. I began to appreciate the importance not only of expertly crafted flowers but also of lighting, textiles, furniture – anything that contributed to the look and feel of an event.

Of course, I had no floral training at that point, but my then business partner did and trained me in such wedding staples as hand-tied bouquets, simple centerpieces, and corsages. In time I felt ready for more formal floral education and so I grasped any opportunity I could to train with designers from around the world. I did this while building my clientele and until I felt confident enough that I could successfully execute full-scale weddings.

Now as a seasoned designer with hundreds of weddings under my belt, I can say that all of the challenges, efforts and in certain cases, adversity, have all been worth it. During this journey, my team and I have had the most amazing experiences (both domestic & internationally), not to mention a great deal of fun. Each season brings us projects that are new and clients who are remarkable.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
I don’t think the road to entrepreneurship is particularly smooth for anyone. There’s always the challenge of knowing when to leave one’s original career (Cardiac Nursing in my case) and venture out into unchartered territory. Yikes!

Even tougher still was dredging up the confidence to continue running the brand after my business partner left it entirely. And then there’s issue of space, or more specifically, having enough of it – something that has always been particularly tricky. Over the years we have outgrown every space we’ve occupied which is great in some ways, not so great in others.

O Luxe Design – what should we know? What do you guys do best? What sets you apart from the competition?
O Luxe Design is about two things: being unique and producing events with products of high quality. We are not just about flowers, nor are we about cutting corners or skimping on a vision. We aim to bring custom designed (and often colorful!) events in a way that gives clients what they never knew they wanted.

We also like to think that no two weddings or events of ours are the same (where would the sport be in that?). Rather each client(s) specific design goals are taken into account from the very first consultation. A customized design plan that suits them to a “T” is put in place and from there, the rest is always beautiful history.

What is “success” or “successful” for you?
Success is about becoming an expert at your craft and going to work everyday, loving what you do. The ability to turn a profit should be the primary byproduct of that, but generating revenue alone does not define success, at least not to me.

If you are a business owner who truly cares about your client’s experience, who is an excellent problem-solver, and who focuses on providing one product/service (maybe two) extremely well – you will be well on your way to becoming a successful entrepreneur.

Contact Info:


Image Credit:
Lea St. Germain
Binita Patel
Dana Siles
Fritzmean Photography
Abbey Domond Photography

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