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Meet Erica Colonero of VisionSpring in MetroWest

Today we’d like to introduce you to Erica Colonero.

Thanks for sharing your story with us Erica. So, let’s start at the beginning and we can move on from there.
We started our business 11 years ago. My business partner Robin Pedrelli and I worked together for several years and always dreamed about starting a business together. At the time she had small children and I was thinking of starting our family. We wanted to create an opportunity where our work would have meaning, where we could follow our passion and also have the flexibility we were looking for to raise our families. We launched VisionSpring in December of 2006 and focused our work on diversity and inclusion training and consulting. Our business has grown and so have our core competencies and skill set. We now offer a member-based continuous learning diversity and inclusion toolkit and are now beginning to design and develop e-learning on the topics of Inclusive Leadership, Unconscious Bias and Diversity and Inclusion.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
For the most part we have had a smooth road. Of course as a small business owner there are always ups and downs. You might lose a client and feel down but then all of a sudden someone you have had in the pipeline for months comes on board as a client and you are reinvigorated again. I think the biggest challenge for us has been on the risk taking side. As women we tend to feel as though we need to have all of the answers or have all of the skills before taking on a new project or client. When we have taken on new projects that further expand our skillset we have always been successful. It is helpful to have a business partner to encourage and push one another.

We’d love to hear more about your business.
VisionSpring is a diversity and inclusion consulting firm offering fully integrated strategy development, strategic consulting, training and continuous learning solutions to leverage diversity and inclusion to drive innovation and improved business outcomes. We help companies create cultures where everyone feels included and can contribute their best work regardless of race, ethnicity, gender, religion, sexual orientation, disability, etc.

Key to our success is the relationship we build with each of our clients. We are creating communities of practice that bring together the shared thought leadership of our internal consultants, our clients and our partners in a collaborative effort to advance this work. Our work makes good business sense, creates unique business opportunities for our clients, and enhances the lives of the people we serve.

What were you like growing up?
Growing up I was a very shy kid. I remember getting “sick” before any play, presentation or assembly I had at school. The thought of being called on in class was terrifying for me. I loved to dance and express myself through dance. I made great friends through dance who are still some of my closest friends. Once I entered college my shyness faded and I became more outgoing. It is hard to believe that the same shy kids now speaks in front of hundreds of people for a living and enjoys it!

Contact Info:

  • Address: VisionSpring, Inc.
    18 Curve Street Natick, MA 01760
  • Website:
  • Phone: 781-330-6641
  • Email:

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