Today we’d like to introduce you to Eric Niloff.
So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
My wife and I came across my grandfather’s World War II photos many years ago and couldn’t believe two things: 1) We had never seen them or heard the stories; 2) The family had no plan to preserve them for future generations to enjoy and understand. We took it upon ourselves to do a family history project for our own family, fell in love with it, and realized almost nobody we knew had digitized their family photos and videos and recorded the important stories. And all that we felt personally was reinforced every time we saw a natural disaster on the news and the first regret of most families interviewed was losing their keepsakes – the things that insurance policies can’t bring back. So we quit our jobs and started the business, first in a home basement and now in 21 stores across the region with a team of 62 amazing people behind us. We’re incredibly modern in terms of our technology and services, but old-school in our approach, building one location at a time and focusing on local service, even in people’s home. It’s going well so far and we feel fortunate to make a living hearing amazing stories all day.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
No, it has not been smooth! We pride ourselves on any lack of smoothness never reaching the clients, but behind the scenes starting a business, particularly one that is so labor intensive and where we have no margin for error dealing with precious keepsakes, is not easy. We deal in scarce equipment, which can break and be difficult to replace. It’s unpredictable when people will choose to work with us, which makes managing turnaround times a challenge. More than anything, we listen to our clients and change the way we do things all the time, which makes us better, but also makes the day-to-day challenging, especially as a young family with little kids and all our savings invested in this. But it has all been worth it.
Alright – so let’s talk business. Tell us about EverPresent – what should we know?
We’re known as the finest family memories company around. Whether it’s converting old VHS tapes or 35mm slides to digital, creating custom videos or photo books, or consolidating and organizing tens of thousands of digital photos scattered across devices, we do the time-consuming, painstaking technical work so that families can enjoy the fun parts. People call us at happy times (anniversaries), sad times (memorials) and times of transition (empty nest, downsizing), and also just random times when this project makes it to the top of the to-do list. We’re known for our trusted, local, personal level of service. We send nothing overseas, and every client works with a dedicated consultant. We do things the right way, and as far as we know, we’re the only company like this in the country.
Is there a characteristic or quality that you feel is essential to success?
Being good listeners. Every family is different. This is deeply personal, once-in-a-lifetime project. We should be willing to work hard and be patient so that families can ask questions, get comfortable and make something truly special for their families.
- Digitizing old media starts as low as $16/tape, $0.18/foot of film or $0.59/image
- Custom books and slideshows start as low as $280
- Digital photo organizing “Fresh Start” projects start as low as $299
- Address: EverPresent
1024 Chestnut Street
Newton, MA 02464
- Website: everpresent.com
- Phone: 617-505-1132
- Email: firstname.lastname@example.org
- Instagram: https://www.instagram.com/everpresentonline/
- Facebook: https://www.facebook.com/EverPresentOnline
- Twitter: https://twitter.com/everpresent1024
- Yelp: https://www.yelp.com/biz/everpresent-newton