Today we’d like to introduce you to Elizabeth Clark Libert.
Elizabeth Clark, please share your story with us. How did you get to where you are today?
My photography journey began in high school. I quickly caught the darkroom bug and never gotten over it! I always liked creating stories about people, and decided that the camera was my preferred tool to do so.
I went on to pursue fine art in college and even graduate school in NYC from which I received a Masters of Fine Art in Photography. My plan was to teach and create art to have exhibited in galleries (which some did!). I had always taken portraits on the side for family and friends, however, and while applying for jobs decided to also create a real portrait business. The business took off, and here I am!
(I also have collected a husband, two boys, two dog boys, and moved too many times for comfort.)
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
There was a huge learning curve for me on the business side. I had very little knowledge of budgeting, marketing, accounting, pricing, client relations, and I am pretty much a one-person show, so had to figure it all out. I joined a lot of photography groups and forums to gain some insight into this portrait business world. I also just continuously have to learn and grow from my mistakes.
Please tell us about Elizabeth Clark Photography.
My portraits are not your typical holiday card shot of the perfect polished family smiling on the beach. Since my background is in fine art and documentary photography, my goal is make art for my clients. I take inspiration from contemporary and historical art, fashion, and movies, and really strive to create portraits that tell a narrative. I want there to be beauty, edge, intelligence, and preferably some wit present in the final collection of images I present to my clients.
If you had to go back in time and start over, would you have done anything differently?
Perhaps I should have waited longer to have my kids… I found out I was pregnant a couple weeks after signing a lease for my studio. The timing was all just a bit hectic, but it worked out! Plus, I have a lot of clients with babies so I was better able to relate to them.
Honestly, there really isn’t much I would have changed. I like what I do 🙂
- Website: www.elizabethclarkphoto.com
- Email: firstname.lastname@example.org
- Instagram: instagram.com/elizabethclarkphoto#
- Facebook: facebook.com/elizabethclarkphoto
© Elizabeth Clark Photography