To Top

Meet Elissa Garza of Style Wire

Today we’d like to introduce you to Elissa Garza.

Elissa, please share your story with us. How did you get to where you are today?
I started blogging when I was feeling uninspired at my finance job back in 2012. Little did I know what a passion project it would become and through that, I got back into the fashion industry and retail management. When my company pulled from the U.S. market and I was laid off I was forced to sink or swim. I’m so grateful that my blog and the connections I made eventually lead me to my full-time freelance career in Social Media Consulting and Content Creation.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Definitely not. 2017 was a year of immense personal growth and struggle for me as well, as the first year operating as a freelancer. Trying to manage my mental well-being alongside trying to learn the ropes of a new business structure has not been easy. Additionally, a freelancers work is never done so I’m still working to master time management in a way that best serves myself as well as the needs of my clients, while still curating and connecting with new clients.

So let’s switch gears a bit and go into the Style Wire story. Tell us more about the business.
I started out as a fashion and lifestyle blogger in the Boston area, and most people know me as “Style Wire,’ first and foremost. I’m now working to make sure people know more about the services I have to offer– photography, social consulting and influencer marketing, etc. I know so many bloggers who have found a formula and aesthetic that works for them and then attempt to expand to freelance consulting, force the same principles and aesthetic onto every client and don’t see the same results. I’m all about digging deep into what makes a client special, their natural brand and customer aesthetic, and use that to optimize results via improved content, engagement, and influencer collaborations.

Has luck played a meaningful role in your life and business?
Things transitioned really quickly for me when I lost my job in April– in a good way. Everything just fell into place and within a month of my store closing, I was able to land my first client. But I don’t call it luck.

Contact Info:

Image Credit:

Saleema Adel, Nick Cosky, Gia Peralta

Getting in touch: BostonVoyager is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

Leave a Reply

Your email address will not be published. Required fields are marked *

More in

  • Boston’s Most Inspiring Stories

    Every neighborhood in the Greater Boston area has its own vibe, style, culture and history, but what consistently amazes us is...

    Local StoriesOctober 12, 2018
  • BostonVoyager FAQs

    We’ve prepared this FAQ about BostonVoyager (run by Voyage Group of Magazines, LLC) (“Voyage”) in an effort to ensure that anyone...

    Local StoriesSeptember 23, 2018
  • The Influencers

    The BostonVoyager owes a huge debt to the incredible local community of influencers – from fashion bloggers to foodies – who...

    Local StoriesSeptember 19, 2018
  • #BostonCreatives: the local artists who inspire us

    Through a mix of mediums, formats and perspectives local artists illuminate the unknown, color the previously black-and-white and add depth to...

    Local StoriesSeptember 18, 2018
  • Makeover Monday’s: local beauty inspo that blew us away

    New week, new look.  Here’s some inspiration from some of Boston’s most gifted beauty professionals. 👰🏼💫 A post shared by Makeupjunkybyhilda...

    Local StoriesSeptember 17, 2018
  • The Trailblazers: Rewriting the Narrative

    The editorial team has a special attachment to our new series, The Trailblazers: Rewriting the Narrative, because so many of us...

    Local StoriesSeptember 17, 2018
  • The Thought-Provokers: Celebrating Artists & Creatives

    Boston has always had an artistic soul.  The culture and heritage of our city, like most great cities, owes a tremendous...

    Local StoriesSeptember 17, 2018
  • An Artistic Voyage: exploring local creative and artistic works

    Raw, unfiltered creative expression – from stories and photographs to illustrations and paintings – is at the heart of the BostonVoyager. ...

    Local StoriesSeptember 14, 2018
  • Flashes & Strokes: a Tale of Two Mediums

    The digital and traditional arts are thriving in Boston. From newer, technology based media like photography and digital art to more...

    Local StoriesSeptember 13, 2018