Today we’d like to introduce you to Elissa Garza.
Elissa, please share your story with us. How did you get to where you are today?
I started blogging when I was feeling uninspired at my finance job back in 2012. Little did I know what a passion project it would become and through that, I got back into the fashion industry and retail management. When my company pulled from the U.S. market and I was laid off I was forced to sink or swim. I’m so grateful that my blog and the connections I made eventually lead me to my full-time freelance career in Social Media Consulting and Content Creation.
We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Definitely not. 2017 was a year of immense personal growth and struggle for me as well, as the first year operating as a freelancer. Trying to manage my mental well-being alongside trying to learn the ropes of a new business structure has not been easy. Additionally, a freelancers work is never done so I’m still working to master time management in a way that best serves myself as well as the needs of my clients, while still curating and connecting with new clients.
So let’s switch gears a bit and go into the Style Wire story. Tell us more about the business.
I started out as a fashion and lifestyle blogger in the Boston area, and most people know me as “Style Wire,’ first and foremost. I’m now working to make sure people know more about the services I have to offer– photography, social consulting and influencer marketing, etc. I know so many bloggers who have found a formula and aesthetic that works for them and then attempt to expand to freelance consulting, force the same principles and aesthetic onto every client and don’t see the same results. I’m all about digging deep into what makes a client special, their natural brand and customer aesthetic, and use that to optimize results via improved content, engagement, and influencer collaborations.
Has luck played a meaningful role in your life and business?
Things transitioned really quickly for me when I lost my job in April– in a good way. Everything just fell into place and within a month of my store closing, I was able to land my first client. But I don’t call it luck.
- Website: www.style-wire.com
- Email: firstname.lastname@example.org
- Instagram: https://www.instagram.com/style_wire/
- Facebook: https://www.facebook.com/stylewirebos
- Twitter: https://twitter.com/style_wire
Saleema Adel, Nick Cosky, Gia Peralta