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Meet Eileen Reed of Simplify with Eileen in Lynnfield

Today we’d like to introduce you to Eileen Reed.

Eileen, please share your story with us. How did you get to where you are today?
Organizing is in my blood, it’s part of my DNA. Growing up, I shared a bedroom with my 2 sisters so I naturally tried to carve out my own little-organized space… My drawers were neat & tidy, my dolls & doll clothes were arranged nicely…. you get the picture.

In the years ahead, friends and family would ask for my help to tackle their organizing projects and I realized that I absolutely loved doing it, and I was good at it. But graduating from Skidmore College with a Business degree in 1982, I fell into the typical trap of finding a “real job” and ended up with most of my 25-year corporate career in sales and sales training. Still, I would help people I knew on the weekends to organize their closet or create a functional filing system….. and that was where my heart was always happiest.

Life has a funny way of slapping us upside the head to open our eyes. Soon there started to be more aware of “organizing”, HGTV, TLC and Discovery Channel had a bunch of shows about organized living, and I started to say out loud “I’d really like to try to make a go of this as a business”. I didn’t know when the right time would be, but I knew that I’d know the right time when it happened. I created my company and had my website built in 2009, while still working in corporate but soon went down to just part-time, and in 2012 it felt right….. so I made my move!

Jumping in with both feet, no regrets, never looking back, fully embracing my solopreneur adventure as Founder and “Chief Organizing Officer” of Simplify with Eileen.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Starting my own business has been an amazing adventure – rewarding, fulfilling, scary, fun, humbling and lots of lessons learned.

As a solopreneur, you sit alone in your office and wonder “am I doing this right?”, “how do I know if this is the best decision?”. After bumping along and making a few mistakes, I decided to join a group of local business owners & professionals (BNI – Biz Builders in North Reading) and it has been a game changer for me. Not only can I bounce ideas off these other amazing business people and learn from them, but we all try to help each other build our businesses through referrals.

I also engaged a Marketing Coach, Charlene St. Jean of Purple Diamond Marketing, to help me clarify my goals, determine which marketing avenues make the most sense for my business, define my areas of expertise to focus on… etc. I’m a firm believer in reaching out to other people who know more than me to help me grow and succeed.

All in all, the challenges and rewards have helped to shape me and my business and I’m forever grateful for all of them.

Please tell us about Simplify with Eileen.
“Your life simplified”. That’s what Simplify with Eileen is about. Peter Walsh who used to host TLC’s Clean Sweep says “Clutter is not just the stuff on your floor, it’s anything that stands between you and the life you want to be living”. That is so powerful and so true!

I empower residential and business clients with the tools & strategies to thrive in an organized environment. You can’t possibly be your best in an environment filled with clutter, chaos, and distraction. My approach focuses on the true, real connections between health & wellness and organization.

Over the years, I’ve seen firsthand how transforming your surroundings & space with better systems, flow, and functionality can absolutely transform your overall life. We are a culture of excess, instant gratification, and terrible waste… and these influences result in so many people drowning in stuff they don’t need. Helping my clients reshape their relationship with “stuff” and learn new ways to decide how much is enough is core to what I do.

I believe in a simplified life. In keeping things uncomplicated & under engineered. In choosing to unburden myself from perceived expectations, negative self-talk, other people’s agendas, and keeping up with Joneses.

In simplicity, in ‘less is more’, in “it’s never the THING that matters” in deciding to spend less time making a living and more time making a life. When my clients realize the benefit, the joy, the freedom, the ease that comes with having only the things that matter in their lives & spaces, it makes me feel so proud and honored.

Another part of my business I also adore is doing presentations, workshops, speaking engagements. Talking about my profession/passion to anyone who will listen and share tips and “how to’s” is one of my favorite things!

Do you look back particularly fondly on any memories from childhood?
Wow, where to start? I am so fortunate to have had a wonderful childhood. I was #4 of 5 kids, and we’re all still close today. Favorite memory would be every summer my parents getting us all into our pj’s, folding down all the seats in the station wagon so it was just a big party pit, and heading out the driveway around 9 pm for an overnight drive to visit our cousins in Michigan. Still smiling when I think about that.

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