Today we’d like to introduce you to Diandra Leigh Dente.
Diandra, please share your story with us. How did you get to where you are today?
I’ve always had an interest for makeup like any other preteen/teenage girl. Any event that came up I would be at MAC getting a full face put on, starting in High School.
Eventually after realizing how much money I was spending, I turned to YouTube to learn my first useful skill, the smokey eye. Thinking that was enough experience to dive into the field, I applied to a job at my favorite makeup counter at that time, you guessed it, MAC. Well apparently, a few YouTube videos and a brush belt don’t make you a makeup artist so I was denied. Some people may have saw it as the end of the world but for me, it is what fueled my fire. It was just the beginning.
My first stepping stone in the makeup world was landing a job at Bare Minerals. The company offered trainings which advanced my skills and expanded my knowledge on different skin types, textures, and color. The next job I landed…. I WINGED IT. Just like their eyeliner. It was for an on-site wedding makeup company and I was assisting artists with large wedding parties. I was hired to only apply false lashes and prep faces but worked my way up to the position of a Senior Artist. As my skills increased, I started an Instagram account, @arehereyelashesreal to showcase my work. Once I built my own clientele I was able to branch off on my own. At the age of 22, I was able to make Are Her Eyelashes Real an official business.
While applying makeup, I noticed myself fixating on filling in and shaping eyebrows with products, not only on clients but myself. Then I finally found someone who could microblade my eyebrows so they could look this way all the time. (yes, I woke up like this). After having my brows microbladed, I spontaneously took a 1-day threading certification course and got myself an UNDER minimum wage job threading eyebrows at the mall. After mastering the technique, I once again decided to branch off on my own. After successfully gaining even more clients through threading, I decided I wanted to take a microblading course and it just so happened that my eyebrow guy, Tiago Saopaio, “The Eyebrow King”, was teaching a class. He inspired me to start this journey. The problem was it was in Miami, FL. As a recent college graduate, you can imagine the amount of debt I had from student loans, going to Miami was definitely NOT in the cards for me at that time. I decided that one more loan wouldn’t make that much of a difference on my tab… plus this was something I actually saw myself excelling in. (my calling, some would call it) And as you can tell, it worked out. Now in addition to my on-site makeup artistry, I now offer in salon services at Skin For All Seasons in Revere, MA doing both make-up and eyebrow threading, tinting, and microblading.
Has it been a smooth road?
Smooth in the sense that I’ve always loved what I’ve done. It’s a great feeling to progress in a field that you know you are meant to be in. Like anything that is important, there have been challenges to overcome. I became more and more confident that this is the industry I belong in so for every door that closes I know another will open. In the end, I’m a better artist for pushing through the roadblocks that stood in my way.
So let’s switch gears a bit and go into the Are Her Eyelashes Real story. Tell us more about the business.
Eyebrows, whether that be microblading, threading, tweezing, tinting, or henna is what sets me apart from others. For me, eyebrows are a “work of arch” (art). I have experience and specialize in many techniques across the beauty industry but eyebrows are my passion. I also believe what sets me apart is that I listen to what my clients are asking for and I am honest with them. I am able to connect with them on more than just a makeup/brow artist level. Instead of constantly pushing new sales on them, I talk to them as they were one of my best friends.
It’s easy to get wrapped up in people’s opinions especially in this industry. I’m not content with just mastering one skill. I believe that the possibilities in this field are endless and I’m excited to learn and looking forward to what’s next.
How do you think the industry will change over the next decade?
The beauty industry is always changing. I think what is most important for any artist is too keep up with those trends and know how to apply that on their client.
Doing so requires you to always stay one step ahead and have the skills necessary to meet your client’s needs. One thing I don’t want to see myself doing is getting stuck in a familiar routine. Being in the industry for a few years has allowed me to work with a variety of different artists in different age groups. I feel that a major setback is getting too comfortable. I’m not exactly sure what the trends will be like in 10 years but I do know that I will feel the same way I do now. Even if I don’t understand the trend or want to express it personally, I will always remain open minded and willing to educate myself to stay present and adaptable.
- Address: 351 Revere Street,
Revere, MA 02151
- Website: www.arehereyelashesreal.com
- Phone: 857-939-3604
- Email: DLD@arehereyelashesreal.com
- Instagram: https://www.instagram.com/arehereyelashesreal/
- Facebook: https://www.facebook.com/arehereyelahesreal/
- Yelp: https://www.yelp.com/biz/are-her-eyelashes-real-revere-4
- Other: https://www.weddingwire.com/biz/are-her-eyelashes-real-boston/71b4e37a14c5798f.html
Elie Honein Photography
Cameron Clivio Photography