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Meet Craig Coffey, Gabriel Gomez, Paul McCullough and Adam La Reau of O2X Human Performance

Today we’d like to introduce you to Craig Coffey, Gabriel Gomez, Paul McCullough, and Adam La Reau.

Craig, Gabriel, Paul, and Adam, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
O2X Human Performance began as the brainchild and passion project of four co-founders. The founders knew that whatever form the business took, the message and purpose would be ‘maximizing human performance’— whether that meant creating races to challenge people to climb from the base to the peak of a mountain, or teaching tactical athletes how to implement small, incremental changes that lead to major lifestyle improvements. Here is a window into the making of O2X compiled from the input of all four co-founders: Adam La Reau, Paul McCullough, Craig Coffey, and Gabriel Gomez:

In some ways, we built our company backwards. We started with the right team – four close friends, all coming from highly trained military units or collegiate athletic teams. We began with a desire to build something of our own, from scratch. We created a brand and vision more than a specific product; the brand was Human Performance.

Before running towards a 10-year goal or robust business plan, we started with the values we wanted deep rooted in the company culture. We ripped off the Band-Aid to ask hard questions up front – ‘why’ we want to do this and ‘why’ we want to work with each other.

We wanted to build a culture of respect and open-mindedness as the foundation for our vision of a Human Performance company. That began as 8 races, O2X Summit Challenges, across North America in some of the most rugged outdoor, mountainous areas.

Through time, we found the sector that is a natural fit – providing training and education for tactical athletes. From the start, the focus was all about a complete – Eat, Sweat, Thrive – approach, and we believe that all pillars of performance are equally weighted and codependent on each other.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Starting anything from scratch is challenging. As with all start-ups, the path has been varied and gone in different directions than originally planned. However, our mission has stayed consistent and true throughout the journey – maximizing human performance. And, we continue to maintain quality over quantity in everything that we do.

We started with a blank canvas, there weren’t any other companies to model after – human performance training is something unique and revolutionary. Our early community of O2Xers has really helped shape us into what we are today. We have adapted quite a bit; we listened to people who cared about our company and we believed in ourselves. Getting feedback from clients has brought a strong culture of accountability and relentless pursuit of getting better each hour of each day to become the world leader in training tactical athletes and maximizing human performance.

So let’s switch gears a bit and go into the O2X Human Performance story. Tell us more about the business.
Simply put, we help those who help others; we are a training and education company for tactical athletes, our Nation’s heroes (firefighters, first responders, military personnel, etc.). No one focuses more on this sector than O2X, and our team of experts is second to none.

It’s alarming to see the elevated cancer rates, cardiac health risks, orthopedic injuries, and mental health issues plaguing the first responder population. We are addressing this health crisis head-on through training and education. We have developed a tailored curriculum for tactical athletes that pulls from thought leaders in every category of human performance – nutrition, conditioning, sleep, stress management, and resilience.

Our company culture, our depth of experience, and our team of subject-matter experts set us apart. Our team members and carefully built team culture are most important to our success.

We are most proud to offer a service primarily to first responders so they can keep their communities safe and finish their careers as strong as they started.

Has luck played a meaningful role in your life and business?
Luck, both good and bad, is an unavoidable factor in both business, and life. The best we can do is have contingency plans for any reasonable circumstance and adapt to whatever fate and chance comes our way.

Contact Info:

Image Credit:
Dylan Kaufman

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