Today we’d like to introduce you to Cheryl Rosenberg.
Cheryl, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I started ROI Design in 2012 because I wanted to create inspiring, organized homes for families with young children. As a parent in a small, city home, I was constantly juggling the endless changes inherent in raising two boys, and I made simple changes in my own home and routines that helped tremendously.
I believe that your home’s layout, materials, and flow, should be based on your families’ lifestyle, not the other way around. I started helping friends with their playrooms, living rooms, and family spaces, and my business grew from there. My firm is the perfect marriage of my experience working with new parents and early-childhood educators, managing showrooms and designing spaces for clients at Crate and Barrel, and building out retail and education centers for a maternity company. I love doing what I do, and I love seeing how my spaces make my clients’ kids smile!
We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
The ups and downs of running your own business cannot be understated. I’m always, always anxious about how I’ll get more clients or when I’ll finish a project and get paid on it. I’m still getting used to the seasonality of quiet summers, and every other month, I panic and think about looking for a “real” job! There is no balance, it’s just about riding the ebbs and flows. My challenge now is how to grow from a 1-woman show so I can help more families.
I am grateful every day for the support of my husband and my friends, and the love from my kids is what keeps me going. I also have my clients to thank — I’ve worked for some wonderful people who have referred me to more and more wonderful people, and this has been the key to my growth and success.
So let’s switch gears a bit and go into the ROI Design story. Tell us more about the business.
ROI Design, at its core, is about supporting families in their homes, where beauty, stuff, and living well intersect.
Interior designers create beautiful homes that make you feel good. Organizers establish systems for your stuff to help you can stay on top of everything. Child development experts help parents and children understand and communicate with each other. No one else does all of these things.
I make it all happen within the framework of my clients’ lifestyles, daily routines, storage needs, aesthetics and personal tastes, and children’s learning stages. My philosophy is not about relegating children’s things to the playroom or their bedrooms, but that the entire home is for the entire family, so how can we incorporate ways for children to learn, play, and grow in every room. Children are always learning, and the ways we allow them to interact with their play things and with our things teaches them something, whether we intend it to or not. I believe in creating spaces that foster their independence and responsibility. And maybe this teaches grown-ups something, too!
Has luck played a meaningful role in your life and business?
This is a tricky one, because I do think luck or chance does play a role. But in life and in business, you get out of it what you put into it, and that’s universal. I tell myself, “Just keep hustling, and good things will happen.”
- Website: roiboston.com
- Phone: 617-817-4179
- Email: firstname.lastname@example.org
- Instagram: instagram.com/cherylroi
- Facebook: facebook.com/reflectobserveinspire
- Other: houzz.com/pro/cherylroi
Interior Photo (c) Danielle Robertson Photography