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Meet Brittany DiCapua of The Boston Food Journal in South End

Today we’d like to introduce you to Brittany DiCapua.

Brittany, please share your story with us. How did you get to where you are today?
I grew up in New England in an Italian household, where my father would say ‘being full and eating have nothing to do with each other’. Food, to me, has always been a representation of family, love, and life. When I moved to Boston in 2014, I was excited by all of the diverse dining opportunities around me. I became convinced that sharing Boston’s diverse cuisine on social media would expose others to the joy of food and dining that I have discovered growing up.

The idea to create The Boston Food Journal (BFJ) came after a dinner in the South End with my sister. When I started the account in the fall of 2015, I was completely unaware of the powers of social media marketing. I figured this would be a great way to showcase my eats to just a close group of family and friends. Little did I know, almost two years later, I would have created a marketing business with over 21,000 Instagram followers (and growing at a rate of approximately 2oo+ followers a week). I have become very skilled and am at the forefront of this new niche business. The BFJ is a business, but more importantly a representation of my passion and love for food.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
There are certainly many struggles running a business. I’d say the most complex is time management and prioritization. The BFJ was a hobby turned business, and I do have a separate (and completely unrelated) full time job in software. Some days I do bite off more than I can chew (literally), but I always tell people that if you are passionate about something there is always enough time in the day to feed that passion.

Oh yeah, another struggle…dieting.

So let’s switch gears a bit and go into The Boston Food Journal story. Tell us more about the business.
The BFJ is a social media marketing platform and blog site used to generate awareness and drive customers to restaurants and businesses in New England. In just under two years, I developed the BFJ into a well-respected brand with over 21,000 Instagram followers. I have been able to create opportunity using the impact of social marketing, especially in the food and dining industry. Restaurants, mobile applications, and businesses leverage my platform to market new promotions, products, new menu launches, or just general features of menu items.

It took time to find my identity in the ever-changing domain of social media. I think the key to success in social marketing is brand consistency and a genuine passion for your niche. I’m proud that I have been true to myself in this process and have developed true brand identity. I have successfully combined my degree of engineering with the social and digital arts to further enhance my product. I do this, in part, through adherence to proprietary analytics that I have developed.

My consistency, humorous content, analytical approach, and passion for food have set me apart from my peers. I have a love of social media combined with a desire to help businesses succeed – my work truly fulfills me.

Has luck played a meaningful role in your life and business?
I am lucky to have had opportunity in my life, though it took hard work and perseverance to develop and build upon my brand.

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