Today we’d like to introduce you to Tiffany Federico.
Tiffany, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
Growing up, I always had an interest in all things beauty. My mother, aunt, and cousin were hair stylists, and my grandmother sold makeup. I grew up in a salon environment, and had my first makeup kit when I was 4 years old (compliments of my grandmother). I was also a dancer growing up, and danced professionally until I was 32.
Between competitions, auditions and performances, I was applying full stage makeup on a regular basis and always had fun with it.
In 2004, after I graduated college, I decided to go back to school for skincare. I had horrible skin growing up, and had a really hard time throughout middle school and high school. There was nothing worse than waking up every day feeling bad about yourself, and feeling like you didn’t have control over it. I wanted to figure out the root of the problem, so I could help others with the same issues. My interest in makeup really peaked in college and I wanted to learn the proper techniques for application. I decided to move to Florida and attend the AVEDA Institute where I received my full specialist license. I worked in a spa for 5 years, then branched off and started doing house calls for facials, waxing, makeup, and eyelash extensions. I really liked being in control over my own schedule and creating relationships with my clients.
In 2011, I decided I wanted to get more involved with makeup and the beauty industry as a whole, so I decided to free-lance for Bobbi Brown Cosmetics. I worked their trend shows, special events, and was even hired for Mr. Leonard Lauder’s wedding. I learned a lot while working for Bobbi Brown and I’m really glad I took the initiative to join such an amazing cosmetic company. One of the biggest take-aways (besides having fun with my team and the education that came along with it) was learning how to work quickly and efficiently. It really helps me with large events such as weddings, pageants, fitness competitions, and corporate events.
In 2015, I decided to rent a space at a “Salon Lofts” in Oldsmar, Florida. I always wanted to work for myself, and the daily travel to client’s homes started to wear on me. Having my own space allowed me to accommodate more clients on a day to day basis, and I could still travel for large events on weekends.
When my husband and I moved to Massachusetts in 2016, I wanted to take it a step further and grow the business. It was a gut feeling I had for a long time. Something kept telling me that this was my calling. After much searching, I was able to find my location through the help one of my artist’s. I moved into the MJ Whittal mill building in June, and absolutely love it! It’s such a charming space. I love how they kept the building in its original state. The brick walls, and wooden beams and floors really give it character. Now that I have a location, I was able to hire a team, and I truly couldn’t be more excited about the growth of my business.
Has it been a smooth road?
Nothing worthwhile is ever easy. I don’t think owning your own business is ever a smooth road, but it’s worth it to me. I’ve run into some issues initially with approvals, but it worked itself out.
When I worked by myself, business was a little bit easier. I’m an extremely hard worker, and work well with clients, so I never had to worry. It took me several years to build my reputation to where it is now because of the amount of passion and effort I put into it. Now that I manage a team, it’s a totally different ball game. I’m now bringing in a group of talented artists with different personalities, different techniques, etc. that will now represent my brand. I have to manage their client interactions, contracts, schedules, payments, and make sure they are providing the same customer service as I would give to clients. It’s an interesting process and there is a learning curve that comes with it, but I’m very grateful to be in the position I’m in. My goal is to make sure everyone is on the same page when it comes to business and gives it their all when they are working, while at the same time having fun. I think I have an amazing group of girls and I love working with them.
Another thing that most people don’t know, is that I am currently working full time in the Department of Defense Industry, while my business grows up here. With relocating, I had to start fresh with new clientele. The amount of growth I’ve seen in the past year is mind blowing. I work a lot of hours and it wears on me sometimes, but I know it will all pay off soon. I have a good feeling I will be able to solely focus on Brighteyes Beauty Bar in the very near future. I have to remind myself of that often, but with the way things have been going, there is definitely a bright light at the end of the tunnel. We have a lot of really exciting things in the works for 2018. Follow us on Instagram and Facebook for all of our exciting news!
So let’s switch gears a bit and go into the Brighteyes Beauty Bar story. Tell us more about the business.
Brighteyes Beauty Bar focuses on all things beauty. We are known for bridal/special events makeup, eyelash extensions, and custom spray tans. Our location is currently expanding, and we will be adding more services such as facials, lash tinting/lifting, waxing, makeup lessons and more.
I’m most proud of creating a team that has the talent and professionalism to work on many upscale events. Just in the past few years of business, we have done work with Tampa Bay Fashion Week, fashion designers, bridal boutiques, Mr. Leonard Lauder’s wedding (Estee Lauder Mogul), The Pulse Magazine, WNBF Pro’s, the New England Patriots and Tampa Bay Buccaneers Cheerleader’s, and Miss Massachusetts.
We pride ourselves on our customer service, and we are always educating ourselves to stay on top of the current trends. We customize appointments to our clients’ specific needs. We want everyone to be 100% satisfied and to walk out the door feeling confident and happy.
How do you think the industry will change over the next decade?
I’m not sure where the industry will take us, but I’m extremely excited to learn. I can honestly say that thanks to Social Media (specifically Instagram, Pinterest, and YouTube), I only see the beauty industry growing at a rapid pace.
For example, I was doing eyelash extensions 10 years ago, and not many people knew what they were. Now it’s a booming industry with social media getting the word out immediately, and creating a following. I can only imagine what the next 5 to 10 years will bring.
- Address: 6 Brussels St. Suite 313
Worcester, MA 01610
- Website: www.brighteyesbeautybar.com
- Phone: 727-637-8824
- Email: email@example.com
Anna Briggs Photography
Justin Hammond Photo
Cara DeHart Lewis
Matt Wright Photography